Steaz(R) Energy Accurately Reports Its Naturally Occurring Organic Caffeine Content and Encourages Other Energy Beverages to Do the Same
(firmenpresse) - DOYLESTOWN, PA -- (Marketwire) -- 11/20/12 -- Steaz, a leading natural beverage company, announced today that its USDA Organic, Fair Trade Certified™ green tea based beverage, Steaz Energy, contains healthy and beneficial levels of naturally occurring caffeine sourced from all-natural green tea, guarana, and yerba mate. Steaz accurately and voluntarily discloses its caffeine content on all its energy beverage product labels and encourages other manufacturers to do the same. The December 2012 issue of Consumer Reports reported that many energy drinks inaccurately label their caffeine content, or do not label their caffeine content altogether. Steaz wants this to change.
"There is a broad range of caffeine levels and sources in everything caffeinated from chocolate, to coffee, to energy beverages," said Steaz co-founder Steven Kessler. "We promote natural sources of caffeine and nutrition and ask consumers to educate themselves about what they are drinking. Steaz encourages all beverage manufacturers to make it easy for them to do so with open and accurate product labeling."
The Mayo Clinic suggests a moderate dose of caffeine, up to 300 milligrams isn't harmful for a healthy adult; caffeine is noted to increase alertness and the ability to concentrate. At 100 milligrams of naturally occurring caffeine per 12 ounce can, Steaz Energy is on the low end of the spectrum, especially when compared to 240 milligrams of caffeine in a 12 ounce coffee from the leading coffee chain or 128 milligrams in the same size unnatural energy drink with added caffeine.
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Steaz makes all-natural USDA Certified Organic and Fair Trade Certified™ Steaz Iced Teaz, Sparkling Green Teas and Steaz Energy drinks and shots. According to SPINSscan Natural (compiler of Natural channel grocery data), Steaz is the best-selling organic energy drink brand in U.S., based on total dollar sales. Steaz is sold nationwide in Whole Foods Markets and other natural, specialty, and retail grocery stores. Founded in 2002, Steaz company culture is steeped in triple bottom-line business practices focused on the core values of People, Planet & Profits for its Fair Trade farmers. Steaz is a subsidiary of Healthy Beverage Company based in Doylestown, Pa. For more information visit steaz.com.
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Ann Flower/Tom Sellwood
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Tanis Tsisserev
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Datum: 20.11.2012 - 05:00 Uhr
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News-ID 1172877
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