Use of Mobile Banking Continues to Grow: Canadian Bankers Association
Research finds that Canadians value innovations that make banking more convenient
(firmenpresse) - TORONTO, ONTARIO -- (Marketwire) -- 11/09/12 -- The Canadian Bankers Association (CBA) today released the results of its latest study on How Canadians Bank, which explores the role that modern technologies are playing in consumer banking.
The results reveal that Canadians continue to embrace new approaches to banking and see these innovations as adding value to their daily banking. Going forward, the research suggests change will continue, driven by the convenience of the Internet, and led by younger generations who tend to be the first adapters.
"These results confirm what our banks experience with their customers every day - adding new secure, fast and convenient banking solutions is making life easier for customers and they appreciate this innovation," said Terry Campbell, president of the Canadian Bankers Association. "In fact, 91 per cent see the benefit of being able to bank when and where it's convenient for them."
Some of the key findings from the CBA research include:
"When online banking was first introduced 10 or 12 years ago, some people were initially hesitant. But in a few short years, Canadians embraced this innovation and online banking has become the preferred method of banking for Canadians," said Mr. Campbell. "The next innovation, which is coming soon, is mobile payments - using mobile devices to make purchases. People in this country tend to be early adapters of technology so we expect Canadians will quickly adopt this new technology when they experience for themselves the convenience and many benefits that it offers."
More of the key findings from the How Canadians Bank research can be found on the CBA website at: .
Survey Methodology
The survey was commissioned by the Canadian Bankers Association and conducted by Anderson Insight. The findings are based on a telephone survey with a randomly selected, nationally proportionate sample of 1216 adult Canadians 18 year of age or older. Respondents were interviewed between July 26 and August 14, 2012. A sample of 1216 is accurate within +/-2.6 percentage points, 19 times out of 20. Among subgroups the margin for error is larger.
About the Canadian Bankers Association
The Canadian Bankers Association works on behalf of 54 domestic banks, foreign bank subsidiaries and foreign bank branches operating in Canada and their 274,000 employees. The CBA advocates for effective public policies that contribute to a sound, successful banking system that benefits Canadians and Canada's economy. The Association also promotes financial literacy to help Canadians make informed financial decisions and works with banks and law enforcement to help protect customers against financial crime and promote fraud awareness. .
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Contacts:
Canadian Bankers Association
Rachel Swiednicki
(416) 362-6093, ext. 220 or Cell: (416) 587-7733
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Datum: 09.11.2012 - 10:47 Uhr
Sprache: Deutsch
News-ID 1169349
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