DriveTime Taps Duncan/Channon to Lead Advertising Efforts
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 11/08/12 -- Integrated agency Duncan/Channon () announced today that it has been chosen by DriveTime to lead the used car industry innovator's advertising efforts. As the nation's largest dealer helping people with credit issues, DriveTime is aggressively growing its business, opening one market nearly every month. Duncan/Channon was selected to lead all strategic marketing and creative efforts to support this rapid growth.
"After a thorough search, the Duncan/Channon team emerged as the best partner to support and help drive our extremely aggressive growth plans," said Scott Worthington, Director of Market Strategy at DriveTime. "It was clear through their work for companies like Esurance and StubHub that the Duncan/Channon team has demonstrated its ability to break through incredibly crowded and competitive industries with smart, effective creative. We look forward to working with this very engaged and thoughtful team."
Following a comprehensive search process managed by Pile & Company, Duncan/Channon was selected to lead advertising efforts for DriveTime. The agency will create and execute a new campaign, including TV and radio, expected to launch in early 2013.
"DriveTime is fundamentally changing the experience of buying a used car," said Andy Berkenfield, General Manager at Duncan/Channon. "We're excited to team with a true innovator to help them transform an industry."
DriveTime is the nation's largest dealer helping people with credit issues purchase a great vehicle. Headquartered in Phoenix, Arizona, they operate over 94 dealerships across the country, with thousands of vehicles in stock.
In an effort to redefine the used car buying experience, most of DriveTime's vehicles have OneTrue Price†. That means the price you see is the price you pay. DriveTime also offers DriveCare, a worry free ownership package with 36 month/36,000 mile vehicle coverage. Customers also receive an AutoCheck Vehicle History Report and the assurance that their vehicle has gone through a multi-point inspection.
Founded in 1990, Duncan/Channon () is an independent, full-service advertising agency based in San Francisco. The award-winning shop delivers integrated marketing services to a growing client roster, which includes StubHub, Hard Rock, The Ritz-Carlton Residences, 1-800 CONTACTS, Ancestry.com, Sega and John Muir Health.
Media contact:
Michelle Musburger
Duncan/Channon
415 306 9290
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Datum: 08.11.2012 - 10:30 Uhr
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