HootSuite Integrates with Webtrends to Connect Social Media Messages to Website Conversion Metrics
(firmenpresse) - VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 10/02/12 -- Editor's Note: There are four photos associtated with this release.
Today HootSuite announces a new integration with , widening the scope of measurement tools available to clients. The HootSuite-Webtrends integration provides the performance data organizations need to properly evaluate the return of investment of their social activities. The auto-generated reports can be customized to show connections between social media messages and website conversion statistics, providing the level of measurement consistent with SEM and display ad markets for accurate comparison across channels. The integrated HootSuite-Webtrends capabilities are now free to HootSuite Enterprise and Webtrends Analytics On-Demand clients.
HootSuite Enterprise clients with Webtrends Analytics On-Demand can now access closed loop reporting for social and answer questions such as:
Businesses, departments and teams will be able to act upon the data provided from this integration in a timely fashion, modifying their social tactics to drive higher conversions online. The automated reporting significantly reduces time spent compiling data and presents it in readily understood and relevant terms that stakeholders need to see. This granular level of insight shows how effective social media engagement tactics are in bringing about website conversions, and ultimately the impact it has on an organization's bottom line.
"Every organization must continually evaluate and optimize the social media ROI of each department's publishing and engagement efforts. For that you need measurement-driven management, and the HootSuite-Webtrends integration helps satisfy that need," says , CEO HootSuite. "This partnership is another example of HootSuite's commitment to our clients' success, and to providing the market-leading functionality that our Enterprise clients expect."
"At Webtrends, we believe that analytics drive insight and insight drives more effective digital marketing," said , CEO, Webtrends. "Our new partnership with HootSuite will provide marketers with unprecedented insights into social media engagement and effectiveness leading to valuable, quantifiable, and repeatable social media marketing optimization for organizations of all types."
HootSuite and Webtrends will host a webinar on how enterprises can grow and realize value from their social media investments on October 16th, 2012 at 2PM EDT (11AM PDT) entitled .
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Webinar: - October 16th, 2012 at 2PM EDT (11AM PDT)
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About HootSuite
HootSuite is a social media management system for businesses and organizations to collaborate across multiple social networks from one secure, web-based dashboard. Launch marketing campaigns, identify and grow audience, and distribute targeted messages using HootSuite's unique social media dashboard. Streamline team workflow with scheduling and assignment tools and reach audiences with geo-targeting functionality. Invite multiple collaborators to manage social profiles securely, plus provide custom reports using the comprehensive social analytics tools for measurement. Key social network integrations include Facebook, Twitter, LinkedIn, and Google+ Pages, plus a suite of social content apps for YouTube, Instagram, Tumblr and more. To learn more, visit: .
About Webtrends, Inc.
Webtrends powers digital marketing success. Webtrends is at the forefront of real-time digital marketing relevance and customer experience management through unified customer intelligence. Our industry-leading analytics across mobile, social and web enables marketers to optimize campaigns, maximize customer lifetime value and deliver highly relevant digital brand experiences in real-time. Webtrends dramatically improve digital marketing results for more than 3,500 global brands including, in EMEA and internationally, Lloyds Banking Group, Barclays, HSBC, ASOS, Orange, T-Mobile, Microsoft, BMW, Toyota, Play.com, AllSaints, The Telegraph, and many more.
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Contacts:
HootSuite Media, Inc.
Sandy Pell
Public and Analyst Relations
(at)HootSandy
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Datum: 02.10.2012 - 06:00 Uhr
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