International Customer Reference Program Community (ICRPC) invites B2B companies to monthly education calls
Since its formation early in 2011, the International Customer Reference Program Community (www.icrpc.com) has developed rapidly, attracting more than 200 international Customer Reference Program managers and marketing practitioners from across the globe. The organisation has now announced that it wants to grow the community across the various regions and invites B2B marketing, sales and PR professionals to participate in monthly calls to share best practices around Customer Reference Marketing
(firmenpresse) - Driven by the growth of demand for evidence of success, a wide variety of service oriented companies are placing increased emphasis on gathering and documenting customer experiences that can be shared with others.
Customer Reference Marketing is most effective as part of an overall marketing strategy, and like many such innovations it has been led by the IT industry. Membership of the ICRPC reflects this with representatives from many leading IT companies, including: Intel, SAP, Cisco, IBM, HP, Oracle, Microsoft, Juniper Networks and many others.
ICRPC Founder and Managing Director of CKoenig-Consulting (www.crp-consulting.com) Claudia Koenig says; “Customer references and customer advocacy are becoming about far more than just writing a case study. Buyers demand evidence of the success and suitability of products and services, and the best way for sellers to provide this is through the words of satisfied customers. However, as technology changes the way we communicate and organise our time, buyers want flexibility in when and how they access this evidence.”
The monthly calls offered by the ICRPC aim to help marketing and reference professionals to capture and deliver their content using the wide range of techniques and technologies currently available.
Topics being discussed within the ICRPC gratis calls include:
•managing references lifecycles
•selecting differing types of materials
•incentive programs
•customer testimonials delivered on mobile technology
•engaging executive management
•making use of social media to deliver references
•material production processes
•how to build a customer reference program
•cultural differences in a global Customer Reference Program
How to participate
For additional information on upcoming calls and request for gratis membership, please contact Claudia Koenig at CKoenig-Consulting under: ckoenig-consulting(at)gmx.de or call +49-162-6287418
Sponsors:
TechValidate (www.techvalidate.com)
ROInnovation (www.roinnovation.com)
Boulder Logic (www.boulderlogic.com)
MRM Reference Consulting (www.mrmreferences.com)
Influitive (www.influitive.com)
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
About Claudia Koenig
Claudia Koenig started her career as a bi-lingual Customer Reference Program professional in November 2004 working as an EMEA Reference Specialist for SAS Institute – the leading provider of Business Intelligence Solutions. She also worked as EMEA Customer Reference Manager at Hewlett-Packard, and gained further experience working with Marketing and CRP consulting agencies in the UK and USA.
Based on this international experience Claudia founded CKoenig-Consulting in May 2009 as the first and leading Customer Reference Program Consultancy in Germany.
CKoenig-Consulting customers´ include several IT-Industry leaders among worldwide Fortune 1000 companies, as well as the management consulting firm Peppers & Rogers Group, the world's leading authority and acknowledged thought leader on customer-based strategies and underlying business initiatives.
As a well experienced and internationally known expert for Customer Reference Marketing, Claudia then founded the ICRPC in early 2011 to help grow the community of Customer Reference Program professionals and allow peer exchange across the various regions.
CKoenig-Consulting
Claudia Koenig – Managing Director
Steinaeckerweg 8
69226 Nussloch
Germany
Phone: +49-6224-5594199
Mobile: + 49-162-6287418
Email: ckoenig-consulting(at)gmx.de
Homepage: www.crp-consulting.com
CKoenig-Consulting
Claudia Koenig – Managing Director
Steinaeckerweg 8
69226 Nussloch
Germany
Phone: +49-6224-5594199
Mobile: + 49-162-6287418
Email: ckoenig-consulting(at)gmx.de
Homepage: www.crp-consulting.com
Datum: 01.10.2012 - 10:59 Uhr
Sprache: Deutsch
News-ID 1155963
Anzahl Zeichen: 0
contact information:
Contact person: Claudia König
Town:
Nussloch
Phone: 0162-6287418
Kategorie:
Computer & Software
Anmerkungen:
Diese Pressemitteilung wurde bisher 344 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"International Customer Reference Program Community (ICRPC) invites B2B companies to monthly education calls
"
steht unter der journalistisch-redaktionellen Verantwortung von
CKoenig-Consulting (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
