Open Enrollment 2012: Employers Driving Increased Benefits Participation Rates With Trustnode's Interactive, Cartoon Character-Driven Benefits Education and Enrollment Support Platform
Success With Non-Core Voluntary Offerings Driving Adoption of Cognitive Science-Driven Platform for Core Healthcare Benefits Offerings
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 09/27/12 -- Kevin Dunn, Trustnode CEO, today announced that employers initially introduced to Trustnode via benefits brokers as an are engaging Trustnode to provide education and enrollment support for all of their 2012 open enrollment core and voluntary benefits offerings. is the creator of an online, interactive benefits education and enrollment platform driven by The Potters and Friends™, a cast of programmable, animated cartoon characters linked to an insurance knowledge base.
Recently, a California-based healthcare provider asked Trustnode to create a comprehensive education and enrollment support platform for all of their 2012 open enrollment benefits offerings, following their success using Trustnode for voluntary life and long-term disability offerings during their 2011 open enrollment. Trustnode is credited with in these voluntary offerings 60% over the prior year's open enrollment period. For these 2011 voluntary offerings, Trustnode was used in conjunction with the healthcare provider's paper-based benefits communications and accessed via a link within their employee benefits website.
Another Trustnode employer client, a New York-based charter school, had a similar experience. Following the success of a one-time voluntary short-term disability offering last September, the school asked Trustnode to create a comprehensive platform for all of their benefits offerings for their 2012 open enrollment in July. The platform covers all of the school's core offerings -- medical, dental, vision, basic life, and long-term disability -- and voluntary life, short-term disability, and FSA offerings. In pilot tests of the fully-loaded platform with two groups of new hires in April and May, participation in the voluntary offerings exceeded 60%.
"Increasingly, employers are asking us to configure our platform to cover all of their core benefits offerings -- including FSAs. This is especially true for those employers that have experienced Trustnode's positive impact on participation rates for voluntary offerings. Based on the results of the more than 60 employer groups using our proprietary platform, Trustnode by more than double the industry mean participation rate. And their employees are pleased with the experience; our built-in user-experience survey reveals that employees using the platform consistently identify their experience as 'extremely helpful,' the highest ranking," stated Kevin.
Trustnode's proprietary online, interactive platform is driven by The Potters and Friends™, a cast of programmable, animated cartoon characters linked to a benefits and insurance knowledgebase. These characters respond to user input to create a personalized, interactive conversation and using story-telling and dynamic data visualizations. Trustnode has developed conversation modules for each benefit and insurance product. A proprietary configuration utility enables Trustnode to quickly modify off-the-shelf product modules to conform with employers' specific benefit plan design.
Trustnode is the creator of an platform driven by The Potters and Friends™, a cast of programmable, animated cartoon characters linked to a benefits and insurance knowledgebase. The Trustnode platform enables insurance carriers and agents, benefits brokers, and employers to quickly and easily provide a personalized online experience that more effectively engages employees in the benefits enrollment process. Additional information is available at .
Robin Schoen
Robin Schoen Public Relations
215.504.2122
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Datum: 27.09.2012 - 10:00 Uhr
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