Kobrand Corporation Introduces Belle de Brillet Poire Williams to Its Expanding Portfolio of Luxury Spirits
(firmenpresse) - PURCHASE, NY -- (Marketwire) -- 09/24/12 -- The Kobrand Corporation (Purchase, NY), dynamic home to some of the wine and spirits industry's finest luxury brands, is pleased to announce a long term marketing and sales agreement to exclusively represent Belle de Brillet Poire Williams in the United States.
This exclusive marketing and sales agreement between Kobrand Corporation & Maison Brillet, a respected leader in the global champagne and cognac business for over 350 years, took effect on August 1st, 2012, and activation transitions October 1st, 2012.
Kobrand's highly regarded network of quality distributor partners will capably represent the Belle de Brillet brand which was created by the 10th Brillet generation, in the 1980s. Belle de Brillet is a brilliantly harmonious marriage of the aromatic Williams pear variety with a delicate, fruity Brillet cognac. It is cork finished, presented in an elegant pear-shaped glass bottle and has increasingly become a favorite of gourmets, distinguished palates and bar chefs around the world.
Kobrand, in partnership with Maison Brillet, looks forward to expanding the awareness and presence of this high image, high quality all natural offering, "by capitalizing on its uniqueness, versatility and exceptional taste profile," said John A. Pennacchio, Kobrand's Director of Spirits.
Belle de Brillet Liqueur will reside in the rapidly growing Spirits Division of Kobrand Wines & Spirits which is headed by Tom Congdon, Vice President, and Managing Director of Spirits. A highly experienced brand marketing team under John A. Pennacchio, Director of Spirits will be responsible for the transition, expansion, strategic direction and day to day management of this dynamic premium liqueur which possesses the key consumption characteristic sought by both mixologists and consumers... naturally complex flavors with depth of character.
Tom Congdon, VP and Managing Director of Spirits, said, "Belle de Brillet has demonstrated strong acceptance during its relatively short importation within the US. With greater exposure, distribution and proper sampling it will capture even greater trade and consumer awareness and respect as we go forward."
"Belle de Brillet Liqueur enjoys a most natural fit among the unique, high quality luxury offerings found within the Kobrand portfolio," commented Robert DeRoose, Kobrand's President and CEO.
KOBRAND CORPORATION
Kobrand Corporation was founded in 1944 and to this day remains one of the few family-owned wine and spirits companies. Kobrand's portfolio of wine and spirits was meticulously selected according to a single, unerring principle: quality. This continued focus has made the Kobrand name synonymous with wines and spirits of the highest caliber for over 60 years. Kobrand is the exclusive agent for an outstanding selection of fine wines and spirits that include Maison Louis Jadot Burgundies, Champagne Taittinger, St. Francis, Sequoia Grove, Benziger Family Winery, Cakebread Cellars, Sassicaia, The Fladgate Partnership of Ports, Alizé Passion Liqueurs and Alize Coco, Appleton Estate, Antica Sambuca, Delamain Grande Champagne Cognacs, Tia Maria and Vikingfjord Vodka.
MAISON BRILLET
Maison Brillet has been in continuous operation for over three and half centuries initially offering single vineyard, hand-crafted, unblended cognacs using Alembic pot stills. The first vineyard was installed in 1656 and the Brillet group's expansion and holdings continued to evolve through the late 1800s. In 1920, the group started offering Grande Champagne and Petite Champagne Cognacs under the name J.R. Brillet. In 1985, a 10th generation family member and current owner Jean-Louis Brillet successfully extended the range of luxury products yet again with the global introduction of Belle de Brillet.
Tom Congdon
VP Managing Director Spirits Division
Kobrand Corporation
Phone: (914) 253-7780
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Datum: 24.09.2012 - 11:04 Uhr
Sprache: Deutsch
News-ID 1153830
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