Fifty Shades of Grey, The Girl With the Dragon Tattoo & The Hunger Games Top the Poll for Most Left Behind Books in Hotel Rooms
Britons are addicted to trilogies so that they can flee reality for a world of fantasy and fiction
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 09/20/12 -- In a bid to flee reality for a world of fantasy and fiction, Britons have become a nation addicted to trilogies according to the Travelodge 2012 books left behind index.
For the first time ever, the budget hotel chain which has over 500 , Ireland and Spain has reported fictitious trilogies has dominated its top 10 books left behind charts - with no celebrities or chick lit making the listing this time.
E.L. James' 'Fifty Shades', Suzanne Collins' 'Hunger Games' and Stieg Larsson's 'Millennium' trilogies all lead the chart, suggesting we're a nation escaping reality to delve into a fantasy world of crime, thriller and eroticism.
Outside of the trilogies, the only book to enter the top 10 is 'The Help' by Kathryn Stockett taking 10th place. David Nicholls' 'One Day' reached 11th place and Dawn French and Steve Jobs both enter the top 20 in 12th and 13th place respectively.
Previous number ones have included Katie Price's autobiography 'Pushed to the Limit', Piers Morgan's 'Don't You Know Who I Am' and 'The Blair Years' by Alastair Campbell. This year's full list of books left behind reads like this:
Shakila Ahmed, Travelodge spokeswoman said: "It is interesting to see for the first time ever that our top ten books left behind index is not being dominated by celebrity biographies and chick lit books which it has done in the past.
Trilogies have dominated the charts this year with Fifty Shades of Grey topping the poll. So popular is this book, our hotel staff have reported that business and leisure customers of all ages are reading this trilogy. Customers can not get enough of Mr Grey and Miss Steele, they are even reading the book whilst eating breakfast and dinner."
"Our 2012 books left behind index has revealed we are a nation addicted to trilogies, this is probably so that we can flee the reality of gloom and doom for a world of fantasy."
During the last 12 months, around 21,786 books have been left behind in 36,500 Travelodge hotel rooms.
Other key findings from the books left behind study revealed:
- A staggering 7,000 copies of E.L. James' 'Fifty Shades' books have been recovered from Travelodge hotel rooms across the country since its release earlier this year
- A sports book was found in all 57 during the Olympics
- Hotel staff in Newcastle found the most cookery books left behind in their hotels
- Staff at Scarborough Travelodge found a bag of Karma Sutra books which belonged to an elderly couple staying for a week
- Hotel staff in Essex, Newcastle and Liverpool recovered the most copies of 'The Dukan Diet'
- Hotels in Central London, Birmingham and Scotland had the most business books left behind
- Travelodge , London, Cornwall and Cardiff had the most copies of English Phrase books left behind
- The staff at Leamington Spa Travelodge found a suitcase of Mills & Boon books which belonged to a middle aged couple
- The hotel manager at Peterborough Travelodge found a briefcase of superhero comics - which were left behind by a CEO who stays at the hotel regularly.
- Hotels in London, Manchester, Birmingham, Edinburgh and Liverpool had the most e-readers left behind
The research also revealed the top three reasons to why customers leave books behind in Travelodge hotels are:
All books left behind at Travelodge hotels that are not claimed within three months are donated to Cancer Research UK charity shops across the UK.
About Travelodge:
The first budget hotel brand to launch in the UK in 1985, Travelodge now operates over 500 hotels and over 35,400 rooms across the UK, Ireland (11) and Spain (4). Travelodge plans to grow its estate to 1,100 hotels and 100,000 rooms by 2025. Over 13 million people stayed with Travelodge last year and 90% of reservations are currently made online at travelodge.co.uk, where room rates start at GBP 19 per night. The chain employs over 6,000 staff.
Contacts:
Travelodge Press Office
01844358703
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Datum: 20.09.2012 - 04:00 Uhr
Sprache: Deutsch
News-ID 1152879
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