Mass Relevance Introduces The Product Studio
First-of-Its-Kind Social Engagement Platform Officially Launches With FOX Sports Media Group Partnership; New Self-Serve Offering Improves Marketing Relevance and Agility With Out-of-the-Box Social Engagement Products
(firmenpresse) - AUSTIN, TX -- (Marketwire) -- 09/19/12 -- Mass Relevance, the technology leader in social curation and integration, today launched The Mass Relevance Product Studio, a new self-serve offering for media, brands and agencies. FOX Sports Media Group is the first Mass Relevance client to use The Product Studio to create social experiences on the fly.
Through The Mass Relevance Product Studio, clients gain instant access to off-the-shelf visualizations in order to quickly and easily create engaging brand experiences with curated social data. The Product Studio is launching with more than 30 social products and visualizations, including an interactive photo wall fueled by real-time social content and polls that update based on social voting and behavior. New products will be added on an ongoing basis to ensure clients have access to the latest innovations in curated social experiences.
With The Product Studio, FOX Sports Media Group now has the ability to deploy experiences like fan photo walls, leaderboards and polls within minutes on-air and online in order to increase fan reach and engagement, drive on-air viewership and leverage on-air talent across social channels. This pioneering use of The Product Studio included a live Twitter Q&A during the Olympics Women's Soccer Gold Medal Match that was conceived and executed within a 24-hour period.
"Fans crave instantaneous information. Through the Mass Relevance partnership, we were able to keep up with the fast-paced environment of the Olympics and act quickly to engage visitors," said Rick Jaffe, Senior Vice President & Editor-In-Chief, FOX Sports Interactive Media. "The social hub proved to be a tremendous attraction, with FOXSports.com seeing a boost in traffic and time spent on the site. We look forward to rolling this out with other sports and finding new ways to integrate social media into the FOXSports.com experience."
FOX Sports' embrace of The Product Studio expands the media group's relationship with Mass Relevance, which started in November 2011 and includes properties and events like NASCAR, Barclays Premier League, FUEL.TV and FOX Deportes.
"Mass Relevance is a valuable partner who understands our business. With The Product Studio, they are allowing our broadcast and digital teams to pivot quickly to capture fan reactions and maximize engagement at the speed of live events," said Chris Hannan, Senior Vice President, FOX Sports Media Group. "We are now able to quickly and easily set-up an engaging social experience and make necessary changes on the fly."
The Mass Relevance Product Studio delivers significant value for large clients with multiple initiatives and provides new options for smaller brands with constrained design resources. Clients of all sizes gain a new way to utilize the Mass Relevance platform to create visualizations that can be easily customized and integrated into any digital surface. This complements the many ways that clients use the platform, including using their own design and development resources to build a visualization on top of the Mass Relevance JSON/XML/ATOM API or tapping the Mass Relevance design and development team to create the entire experience.
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Built on the Mass Relevance platform, The Mass Relevance Product Studio combines state-of-the-art data visualizations with robust curation, custom filtering, and full access to the Twitter FireHose of public Tweets and public Facebook content. Now, through The Product Studio, media and brands can achieve social integration with high value and low effort, as well as create branded content that has an interesting voice, and market with relevancy and agility. Key benefits include:
go from concept to execution in a fraction of the time
: clients have the power to choose from over 30 different visualizations and deploy them at any time, anywhere. They can also tweak and iterate on them on the fly.
anyone can easily customize and deploy their visualizations (Marketing Director, Social Media Manager, IT, Designer etc.)
All visualizations have been tested and deliver real business results
Clients can have immediate access to the latest social innovations being developed
"The Mass Relevance Product Studio puts the power of social integration into the hands of our clients," said Sam Decker, founder and CEO of Mass Relevance. "Conversations are constantly changing -- and media, brands and agencies need to adapt at a moment's notice. The Product Studio not only allows our clients to be more relevant and nimble with their communications, but empowers them to create new engaging experiences across multiple touchpoints with viewers and customers."
Based in Austin, Texas, Mass Relevance enables entertainment, media, retail, and manufacturing brands to drive real-time engagement through social curation and integration. In the past nine months alone, Mass Relevance has delivered more than three billion pieces of social content to multiple digital surfaces (curated from over nine billion pieces flowing through the Mass Relevance platform) to support iconic events like the Super Bowl and Academy Awards, launches such as The Avengers and Madonna MDNA, and television phenoms American Idol, X-Factor, 80 Plates and The Voice. The company serves more than 125 clients including "Big Four" television networks, seven of the top 10 2011 cable networks, as well as top brands like Target, Cisco, Ford, Samsung, New York Giants, Pepsi, Purell and Victoria's Secret.
The company is privately held with venture capital funding. For more information, please visit the company's website at , on Facebook and at Twitter.
Erica Cenci
Brady PR for Mass Relevance
Phone: 402-889-2674
Email:
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Datum: 19.09.2012 - 07:00 Uhr
Sprache: Deutsch
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