Aero Financial: Social Marketing Success Is Dependent on Thorough Planning
Social Marketing Is an Increasingly Vital Tool for Any Small Business, Yet Many Business Owners Do Not Approach It as Thoughtfully as They Should, Says Aero Financial
(firmenpresse) - SAN DIEGO, CA -- (Marketwire) -- 09/18/12 -- Social marketing is becoming increasingly prevalent among small and medium-sized business owners, but, according to a recent article from , many business owners deploy social marketing strategies for all the wrong reasons, and without the forethought necessary for success. The article notes that social marketing is so trendy, many business owners launch social marketing campaigns simply in order to keep up with the times, then are left scrambling to understand how social marketing really works. By contrast, the article says, the successful social marketing campaigns are those that are carefully plan and strategize. The article has won the attention of .
Aero Financial is a San Diego-based company that seeks to help underperforming businesses turn more profitable. The company offers many services to help these struggling businesses grow, including accounting, business plan development, and social marketing. Aero Financial's CEO, James Price, has weighed in on the new ClickZ article with a press statement of his own.
"Social marketing may be relatively new, and it may be trendy, but that doesn't make it different from any other marketing endeavor," says Price. "By this we mean simply that, as with 'old-fashioned' marketing campaigns, it is vital to clearly define your objectives, set goals for yourself, and constantly monitor your progress. This is the only way that marketing can be done effectively, yet, when it comes to social media, it is something that many business owners tend to forget."
The ClickZ article notes that, for some business owners, social marketing is seen as a method for boosting customer acquisition, but a failure to set realistic goals often results in lost time and lost customers, as well as wasted resources. The ClickZ article goes on to lay out a series of steps that business owners can follow in order to properly strategize for their social marketing success.
offers its own affirmation of these steps. "Of course, every business has different needs, and there is no set-in-stone blueprint for social marketing success," Price remarks. "However, these steps provide some insight into the kinds of questions business owners might ask themselves, and the kind of objectives they may set."
The ClickZ steps begin with the creation of a business overview, and then move into the definition of specific social marketing objectives. The article also offers business owners advice on seeking the social tools that are best suited for their business goals. Additionally, the article recommends that business owners carefully plan their content development strategies.
ABOUT:
Aero Financial is a company passionate about the entrepreneurial spirit, and was founded on the idea that entrepreneurship is what drives innovation and forms the backbone of American business. As such, Aero Financial is zealous for leveraging its years of business experience to provide unique solutions for companies of all sizes and in all industries. The company provides services in online marketing, payroll consultation business valuation, reverse mergers, business plan development, sales channel development, and more. Aero Financial is devoted to providing business solutions as effectively and as efficiently as possible.
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Datum: 18.09.2012 - 04:00 Uhr
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