LinkedIn and Yelp Look to Take Advantage of Rapidly Growing Mobile Ad Market
The Paragon Report Provides Stock Research on LinkedIn and Yelp
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 09/14/12 -- Mobile advertising has been a major focus for the Social Media Industry as companies look to profit from the rapidly rising demand for mobile devices. According to data from StatCounter Inc. mobile devices represent more than 10 percent of all internet traffic, a sharp increase from the 4 percent in January 2011. The Paragon Report examines investing opportunities in the Social Media Industry and provides equity research on LinkedIn Corp. (NYSE: LNKD) and Yelp Inc. (NYSE: YELP).
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Digital marketing and media research firm eMarketer predicts that U.S. mobile advertising revenues will experience rapid growth in the coming years. The research group has projected that U.S. mobile advertising revenues to more than quadruple from the $1.45 billion seen in 2011 to $6.62 billion in 2014, and to be worth nearly $12 billion by 2016. According to eMarketer Twitter CEO Dick Costolo has stated that "on most days" more ad revenues are generated through mobile platforms than their website.
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LinkedIn CEO, Jeff Weiner, in an interview at the Citi Technology Conference stated that the number of unique visitors coming from mobile devices has surged to 23 percent in 2012, from just 10 percent in 2011. Approximately 30 percent of the company's revenues last quarter came from their marketing business, which advertising falls under.
Yelp recently reported that during the previous quarter their mobile app was used by 7.2 million unique users monthly. "When you consider that 40% of our searches come from mobile apps there is quite a bit of un-monetized mobile traffic that we expect to unlock in the near future," Yelp CEO Jeremy Stoppelman said on their recent earnings call. Yelp's "check-in" feature is currently being integrate with Apple's upcoming map application.
The Paragon Report has not been compensated by any of the above-mentioned publicly traded companies. Paragon Report is compensated by other third party organizations for advertising services. We act as an independent research portal and are aware that all investment entails inherent risks. Please view the full disclaimer at:
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Datum: 14.09.2012 - 06:20 Uhr
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