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iSatori, Inc. Reports Increased First Half 2012 Sales Over 2011; Profitability for Recurring Business Operations Also Improved

ID: 1142817

(firmenpresse) - GOLDEN, CO -- (Marketwire) -- 08/15/12 -- iSatori, Inc. (OTCQB: IFIT) (OTCBB: IFIT), a leader in the development and marketing of scientifically engineered nutritional supplements, announced its second quarter and first half calendar 2012 financial results. A summary report of the Company's operating financial results follows at the conclusion of this announcement. Further information is also included in the Company's 10-Q, filed with the SEC.

The Company saw increased revenues to $4.74 million for the first half of 2012. However, iSatori's pre-tax profit declined for the first half of 2012. This declination was primarily due to the Company's absorption of $512,000 in non-recurring merger costs with IZZI. With the proforma "add-back" of these costs related to the Company's merger into IZZI, its first half 2012 recast income from continuing operations of $785,000 compared favorably to its first half 2011 recast income from continuing operations of $573,000.

Commenting on the Company's recent financial results, Stephen Adele, Founder and CEO of iSatori, noted, "We are excited to report continued growth in our financial performance and are working to integrate the growth-capital procured through the merger with IZZI, which we expect will take about six months to fully deploy. Shareholders could expect our financial results from the deployment of IZZI's capital, which is aligned to support the Company's growth objectives, to become more visible in 2013. And as a result, our longer term revenue goals are $25 to $50 million over the next several years, so long as the company is able to gain mass market entry and continue to expand its internet marketing through the introduction of new product developments."

iSatori, Inc. is a consumer products firm which develops and sells nutritional products in the performance, weight loss, and energy markets through online marketing, Fortune 500 retailers, and thousands of retail stores around the world. More information about the Company is available at .





Statements made in this news release relating to the Company's future sales, expenses, revenue, product developments, and all other statements except statements of historical fact, are forward-looking statements within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These statements are based on assumptions and estimates that management believes are reasonable based on currently available information; however, management's assumptions and the Company's future performance are both subject to a wide range of business risks and uncertainties, and there is no assurance that these goals and projections can or will be met. Any number of factors could cause actual results to differ materially from those in the forward-looking statements, including, but not limited to, the timing and extent of changes in demand for the Company's products, the availability and price of ingredients necessary to manufacture such products, and the outcome of any current or future litigation regarding such products or similar products of competitors. All forward-looking statements are made only as of the date hereof, and the Company undertakes no obligation to update any such statement.







iSatori, Inc.
Stephen Adele
CEO
303-215-9174


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Bereitgestellt von Benutzer: MARKETWIRE
Datum: 15.08.2012 - 13:46 Uhr
Sprache: Deutsch
News-ID 1142817
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