Reputation Changer: Dentists, Doctors Should Guard Their Online Image
A New Article Highlights the Fact That, for Dentists as Well as Doctors, Online Reputation Management Is Becoming Increasingly Vital -- a Finding That Has Earned the Attention of Reputation Changer
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 08/14/12 -- For many patients, locating a reputable medical or dental practice does not work the way it used to. Where once a consumer may have solicited the advice of family members and close friends, online review sites and Google searches have effectively become the new word of mouth. A recent article from a dental industry publication highlights this point. Before the Internet, the article says, "patients relied heavily on traditional means such as suggestions from friends, family and co-workers" to discover good medical providers. "Some would seek referrals from their family physician, while some others would look up the Yellow Pages and try to guess which of the ads appeared more impressive than the others." Nowadays, however, the article says that the "popularity of the Internet and the power of search engines such as Google have completely transformed the way patients obtain information about [medical professionals]." In an era where doctors and dentists must carefully safeguard their online reputation, more and more practices are reaching out to companies like .
Reputation Changer is an industry-leading reputation management firm, and while it has rendered its services to Fortune 500 companies and small businesses alike, the agency also caters to dental and medical practices of all kinds. The company has responded to the new article with a statement to the press, in which CEO Cliff Stein says that dental and medical practices simply cannot undervalue the importance of online reputation. "The easiest way for a person to find good area doctors and dentists is to search on Google, Yahoo, or Bing, plain and simple," says Stein. "Doctors and dentists receive many of their clients via the Internet, so ensuring a positive online presence is utterly invaluable."
Stein says that, unfortunately, reputation defense is a concern even for very good, reputable physicians. "Some doctors think that because they are honest and they are good at what they do, there is no cause for worry about their online image," says Stein. "Unfortunately, this is not always the case. A disgruntled or unreasonable patient can post defamatory reviews of the practice, which may be based on something as minor as a member of the office staff having a snappy attitude, or the patient simply not liking the diagnosis given." Stein says that negative reviews can affect any doctor at any time, sometimes with no particular rhyme or reason.
"Getting a bad review from a rate-your-doctor site can be detrimental to any medical or dental practice," he continues. "That's especially true when there are other doctors in the area whose online reputations are sterling."
Online reviews are not the only potential threats that medical professionals face. Stein says that any rumors of a potential malpractice suit, no matter how frivolous, can find their way onto the Internet and do massive reputation damage. "No patient wants to go to a medical professional whose first search engine entry is something about a malpractice suit," Stein confirms. "Even if the suit is dismissed or never goes anywhere, even if it is completely absurd on every level, the mere mention of it is bad news for a practice of any kind."
Reputation Changer offers services to doctors and dentists, designed to suppress bad reviews and malpractice listings. "We cannot keep these negative listings from appearing on the Web, but we can try to do everything in our power to dilute their effect," the Reputation Changer CEO concludes. "Our services for medical professionals involve seeking to establish the client as reputable, authoritative, and all-around appealing to potential patients, while minimizing the visibility of those negative listings." Stein says that Reputation Changer has offered these reputation repair services to medical providers and practices around the country.
ABOUT:
is a leading online reputation management firm, known for its innovation and efficacy in the world of online reputation management. Widely heralded as the #1 firm in its industry, Reputation Changer was established by a group of online marketing and SEO experts in 2009. Since its inception, Reputation Changer has developed a client list that includes all kinds of businesses, from small start-ups to Fortune 500 brands, as well as private citizens, elected officials, medical offices, and more. The company is passionate for helping individuals and businesses take control of how they are portrayed on the Internet.
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Datum: 14.08.2012 - 04:00 Uhr
Sprache: Deutsch
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