Beverage Stock Q&A With DC Brands (OTC: HRDN); Revolutionizing the Functional Beverage Market
Stephen Horgan, Chief Executive Officer Discusses the Opportunity for Hard Nutrition Products in the US market
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 08/08/12 -- InvestorIdeas.com, an investor research portal specializing in sector research including beverage and health stocks, issues an exclusive Q&A with Stephen F. Horgan, CEO of DC Brands International (OTCBB: HRDN), and Robert "Dr. Bob" Nikkel, Chief Herbologist. Mr. Horgan and Dr. Bob discuss the Company's product line and the growth strategy in the functional beverages and nutritional supplement categories.
Investors aware of the growing global trend of eating and drinking healthier have watched the success of stocks like Whole Foods Market, Inc. Can you give investors some insight as to why your company chose to focus on the functional beverage and nutritional supplements sector?
You recently announced a distribution agreement that will potentially provide HARD Nutrition access to tens of thousands of retail outlets nationally. Can you give investors insight into the rollout of this agreement?
Very few of the large domestic and international beverage companies have taken the steps to add stevia as a healthy sugar substitute. It appears to be a growing trend with some of the smaller niche beverage companies. Can you tell investors why you chose to have stevia added into your new reformulated drinks?
The reason Hard Nutrition uses stevia is because it is the only natural plant source that provides the sweetness taste in an all natural way without any calories, or side effects.
In addition to your functional beverage product line you also have a wide array of nutritional supplements and vitamins to offer consumers. Can you give investors some insight on how you are continuing to develop and revamp these products?
We maintain a close watch on market and product developments as well as continually improving our products. Therefore we are very aware of all new products, research their properties, constituencies and efficacy, and if we believe there is a component that can improve any of our formulas, in the interest of delivering consumer value and benefit, we will adapt as necessary.
Can you explain to investors what sets your drinks apart from some of the larger health and vitamin beverage competitors?
The very obvious difference is that we deliver true functions, with all natural vitamins and herbal supplements for maximum efficacy. We have a patented delivery system that is distinctive and separates the beverage, or hydration aspect, and the dry supplement and vitamins. By doing this we deliver the function that the consumer desires, in a very flavorful and satisfying way.
When vitamins and supplements are added to the liquid the efficacy is reduced or even eliminated, due to heat applications for pasteurization. Moreover, the resultant taste of a drink when the vitamins and beverage are combined fails to meet the consumer's expectations.
In closing, can you give investors insight into your overall growth strategy for this year?
DC Brands International, a publicly traded company under the ticker symbol (HRDN), presently specializes in the manufacturing of its functional beverages and health products. Established in 1998, DC Brands began producing a number of lines of energy drinks in 2005. DC Brands then purchased the assets of H.A.R.D. Nutrition and began its quest to produce a new health line of products. DC Brands has recently announced the release of its new H.A.R.D. Nutrition Functional Water Systems, which it expects will revolutionize the functional beverage category. .
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Datum: 08.08.2012 - 06:30 Uhr
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