Jingit Welcomes Former Walmart Senior Executive, John Fleming, to Its Board of Advisors
Retail Industry Visionary to Help Position Jingit as Marketing Engagement Leader
(firmenpresse) - MINNEAPOLIS, MN -- (Marketwire) -- 07/30/12 -- Jingit (), the first company to instantly reward consumers with cash for engaging with their favorite brands either on-line or at their favorite retailer, today announced that John Fleming has joined the company's Board of Advisors. Fleming is a seasoned industry visionary, most recently hailing from Walmart, who brings decades of retail and e-tail experience to his role as a Jingit senior advisor.
"The Jingit model -- rewarding consumers with cash, not points or other meaningless incentives to engage with brands -- is revolutionary. So we sought to attract a true visionary retail executive to our Board of Advisors to help guide our business strategy. John is the embodiment of everything we wanted," said Joe Rogness, co-CEO of Jingit. "John pioneered countless initiatives throughout his stellar career at Walmart that took that brand to new heights in the market. And more than any other retail executive I've met, John has an incredible skill for knowing what consumers want and how brands need to anticipate and respond. He's already made a strong impact at Jingit and I look forward to his ongoing contributions to build our market presence."
Prior to joining Jingit, Fleming spent years at Walmart in a variety of positions. As executive vice president and chief merchandising officer for Walmart U.S., Fleming was responsible for all products and services, new formats, customer experience and Walmart.com. As Walmart U.S.'s chief marketing officer, Fleming was responsible for customer strategy, communication and experience. He also led the broadening of Walmart's customer proposition to "save money, live better" and created a new brand identification.
Fleming originally joined Walmart as chief merchant of Walmart.com, and also served as chief operating officer, eventually becoming president and CEO of Walmart.com. Under his leadership, Walmart.com initiated the "site to store" program and grew into one of the country's top three destinations for online shopping.
"Every retailer wants to identify a way to better engage with customers through to the point of transaction and beyond," commented Fleming. "But for most organizations, creating that kind of ongoing brand loyalty can be elusive. From my first conversation with the Jingit leadership team, I believed they had a unique approach for solving some of brand marketing's biggest challenges. I'm excited to work with Jingit to scale their early success within the marketplace and see their platform and model become an integral strategy for building brand engagement."
Earlier in his career, Fleming spent nearly two decades at Target Corporation. During his tenure, he held various retail and merchandising positions in the department stores division. Fleming's final assignment was as senior vice president of merchandising for Marshall Fields, responsible for the Fashion divisions.
Jingit is forever changing the relationship between brands and their customers. As the first company to give consumers instant cash for engaging with their favorite brands online or in stores, Jingit's engagement platform and mobile app deliver a practical solution to consumers' frustrations with marketing, while satiating their growing appetite for discounts, deals and offers from brands. Founded in 2010, Jingit is headquartered in Minneapolis. For more information about Jingit or to start earning immediately, go to
Laureen Sanderson
617-398-0035
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Datum: 30.07.2012 - 09:00 Uhr
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