How an Ambitious Startup Wants to Revolutionize the Way You Sleep
JPstatus Aims to Reintroduce the Traditional Japanese "Shikifuton" to Declutter Bedrooms and Promote Healthier Lifestyles
(firmenpresse) - TEMPE, AZ -- (Marketwire) -- 07/12/12 -- , the premier online boutique for Japanese products, has recently unveiled its , a Japanese-style cotton mattress that promotes simplistic living and a healthy wellbeing. The Shikifuton's clean, traditional look focuses on function, as it can be used on the floor, with a platform bed or tucked away for storage. Furthermore, its all-natural cotton fill provides a well-balanced firmness to enhance back posture. This unique mattress is an ideal sleeping solution for Japanese culture enthusiasts, minimalists, back pain sufferers and apartment dwellers.
"Six years ago as a freshman at Penn State, I was in dire need of a simple bed that would meet my needs for the best night's sleep," said Daehee Park, co-founder of JPstatus. "The grueling hours at the desk called for a firm surface to prevent back pain. I also wanted something compact to make the most out of a small living space. After weeks of research I discovered the perfect solution -- the Japanese Shikifuton."
Park partnered with Silicon Valley entrepreneur John Thomas Marino to launch the online shop, JPstatus, where they have introduced the Japanese Shikifuton to North America and Europe. Park and Marino have established a company whose hallmark is premium, simple and practical products inspired by Japan's chic minimalism and unconventional creativity.
"We are re-examining a quiet industry with a fresh perspective," said John Thomas Marino. "We are disrupting this space with an iterative approach towards our product design and shopping experience with the goal of simplifying our customer's lives." Each year, the company plans on designing and introducing unique Japanese-style products that promote a simpler, healthier and more fulfilling lifestyle.
The JPstatus Shikifuton starts at $299, with free shipping in the United States. It is available on in Twin, Full and Queen sizes.
JPstatus is an online boutique shop delivering the elegant simplicity of Japanese living to the contemporary Western household. The JPstatus Shikifuton is a Japanese-style cotton mattress that is comfortable, compact and versatile in any setting. Headquartered in Tempe, Arizona, JPstatus products are available internationally through its website. More information is available at .
JPstatus
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Datum: 12.07.2012 - 08:19 Uhr
Sprache: Deutsch
News-ID 1132631
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