Rich Gorman Proves Direct Response Radio Is Thriving
Direct Response Marketing Originally Rose to Prominence as a Way to Generate Revenues -- but Now, Leading Marketers Like Rich Gorman Are Taking to the Airwaves and Finding Great Success in Direct Response TV and Radio
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 07/10/12 -- Direct Response marketing has long been known as a predominantly online medium. The industry's inception was based largely in the incredible resources afforded by the Internet, making it easier than ever before to directly reach out to consumers and elicit a response. Direct Response marketing has proven to be a lucrative endeavor, both for companies seeking to publicize their products and for marketers seeking to generate revenues -- and as the field has grown in stature and efficacy, it has begun to shake off its reputation as an online-only endeavor. Direct Response marketing gurus like Rich Gorman are pioneering new strategies in Direct Response PR, TV, and even radio. In doing so, they are proving that is alive and well.
Rich Gorman is a serial entrepreneur who is perhaps best known for his industry-leading Direct Response marketing brand -- simply known as Direct Response. According to Gorman, an investment in radio is one that ultimately pays off in a big way. "My team is currently working with an incredible, prime-time remnant media buying outlet, and we're seeing some astonishing results," enthuses Gorman. "The firm we're working with scripts, records, and produces all of the radio content for us, and they do a superb job. These guys are true masters, and their expertise goes back a long way, to brands like Rosetta Stone, H&R Block, ProActive, Ancestory.com, and more."
Gorman says that, for those seeking to purchase Direct Response Radio ad time, Remnant Media is the way to go. However, Gorman cautions that, while Direct Response Radio is truly kicking, it is not for novices, or for campaigns that are anything less than highly successful. "For these top-notch Direct Response Radio resources, you should be prepared to spend a minimum of $50,000 per month, and also to be prepared to sign on for at least a few months at a time," notes Gorman. "That's simply because this is such serious business, so remarkably effective for Direct Response advertising. It's definitely a case of getting what you pay for, and if you're not prepared to go big, you may as well not try it at all."
Rich Gorman also notes that remnant advertising only works for brands that have not yet received primetime radio or TV coverage. "Remnant marketing essentially means the purchase of ad time that media outlets have not been able to sell," Gorman explains. "What this means is that you get it at a fraction of the cost you'd normally incur for prime time ad space, giving this method incredible ROI. However, if the brand in question has already received radio airplay, it will be seen as a conflict of interest."
Gorman offers one final word of advice, which is for Direct Response Radio campaigns to be accompanied by a vanity number. "Direct Response marketing is all about creating that engagement with the consumer, enticing him or her to pick up the phone and buy the product," says Gorman. "It is utterly imperative, therefore, that your radio spots employ a memorable phone number. A random string of numbers isn't going to linger in anyone's memory, but a customized and catchy number can remedy that problem!"
The bottom line, for Gorman, is that Direct Response Radio, when handled strategically and invested in fully, can yield tremendous results. "If the brand in question is doing well, and if you have enough money to commit to it, Direct Response Radio is ultimately an investment that will pay off big time," concludes Gorman. "Your phones will be ringing off the hook, and your sales will surely soar. In the end, that's the best proof there is that Direct Response Radio is thriving."
ABOUT:
is a serial entrepreneur with diverse experience in a number of industries, including Direct Response marketing. Gorman started working in the industry more than a decade ago, and since then has come to be known as a trailblazer. Gorman blogs regularly on the topic of Direct Response marketing, sharing insider information and trade secrets designed to help other industry players make their millions.
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Datum: 10.07.2012 - 04:00 Uhr
Sprache: Deutsch
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