Digital Compasses from STMicroelectronics Lead the Way in the Tiniest Phones and Tablets
(Thomson Reuters ONE) -
Geneva, June 28, 2012 - STMicroelectronics (NYSE: STM), a global semiconductor
leader serving customers across the spectrum of electronics applications and the
leading supplier of MEMS (Micro-Electro-Mechanical Systems) for consumer and
portable applications[1], today expanded its sensor portfolio with an ultra-
compact, high-performance e-compass module. The integration of motion and
magnetic sensing in a tiny 3x3x1mm package opens new possibilities for advanced
navigation and location-based services in ever-sleeker portable consumer
devices.
The ST e-compass' ability to provide accurate heading information - indicate the
direction in which a person or vehicle is moving - enables a wide range of
applications, including pedestrian dead-reckoning, map/display orientation, and
direction finding. Tied to location-based service apps, compassing capabilities
can help consumers identify and retrieve information on nearby points of
interest, such as historical or geographical points of interest, restaurants or
shops, by simply pointing their GPS-equipped mobile devices in the direction of
the object concerned.
Reducing the size by 60% over devices currently in production, ST's new digital
compasses have effectively shrunk to the size of single-function, stand-alone
motion sensors. At the same time, the new modules boast superior sensing
precision with extended magnetic-scale range and minimized measurement noise.
The significant size and performance benefits enable OEMs to add new compelling
functionality in mobile gadgets while keeping pace in the miniaturization race.
The LSM303D module provides extremely accurate output across full-scale ranges
up to ±16g (linear acceleration) and ±12 Gauss[2] (magnetic field).The device
embeds a temperature sensor and a programmable FIFO (first-in first-out) memory
block for advanced motion recognition and smart power management. Advanced
features include two programmable interrupt signals that enable immediate
notification of motion detection, click/double-click events, and other
conditions.
Digital compasses are becoming a standard feature in tablets and GPS mobile
phones, as well as finding their way into gaming, cameras and other consumer
devices. According to IHS iSuppli, a leading market research firm, global demand
for digital compasses is rising rapidly and is expected to grow from 270 million
units in 2010 up to 1.58 billion in 2015.
ST's LSM303D e-compass module will start mass production in Q3 2012. Unit
pricing is $1.8 for volumes in the range of 1,000 pieces. If your company has a
high-volume need, please contact your ST sales office.
For further information on ST's complete MEMS portfolio see www.st.com/mems
About STMicroelectronics
ST is a global leader in the semiconductor market serving customers across the
spectrum of sense and power technologies and multimedia convergence
applications. From energy management and savings to trust and data security,
from healthcare and wellness to smart consumer devices, in the home, car and
office, at work and at play, ST is found everywhere microelectronics make a
positive and innovative contribution to people's life. By getting more from
technology to get more from life, ST stands for life.augmented.
In 2011, the Company's net revenues were $9.73 billion. Further information on
ST can be found at www.st.com.
For Press Information Contact:
STMicroelectronics
Michael Markowitz
Director Technical Media Relations
+1 781 591 0354
michael.markowitz(at)st.com
--------------------------------------------------------------------------------
[1] IHS iSuppli: H2 2011 Consumer and Mobile MEMS Market Tracker, February 2012
[2] Gauss (G) is the unit of measurement of magnetic flux density, or the
magnitude of a magnetic field at a given point. The magnetic field magnitude
measured at the surface of the Earth is about half a gauss.
Digital Compasses from STMicroelectronics - image:
http://hugin.info/152740/R/1622545/518583.jpg
Digital Compasses from STMicroelectronics:
http://hugin.info/152740/R/1622545/518584.pdf
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Source: STMicroelectronics via Thomson Reuters ONE
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Datum: 28.06.2012 - 09:00 Uhr
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