RAPP Creative Vision Earns Humana "Sterling" Industry Recognitions

ID: 1127946
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(businesspress24) - NEW YORK, NY -- (Marketwire) -- 06/26/12 -- RAPP, a leading multichannel marketing agency network, has flexed its creative muscle on behalf of its client Humana Inc. -- with buzz-worthy results. The work the agency developed for the healthcare giant has garnered industry-wide recognition and reflects RAPP's core value of crafting insightful, creative and accountable ideas for its clients. Humana recently won four awards, including recognition at the 2012 Aster Awards, announced this spring.

The Aster Awards celebrates the very best in creativity among healthcare marketing professionals. Through its perceptive creative vision, RAPP's work for Humana earned Silver in the "Health Insurance Total Campaign" category for its "Family Reunion" campaign. The award-winning spot emphasizes the importance of family relationships, capturing Humana's respect for nurturing bonds. It's this appreciation for strong connections -- coupled with attentive customer service -- that drives the brand to promote lifelong well-being, which is reflected in the work.

"In this campaign, we brought together real families and captured the wonderful, warm moments shared between generations," said Kim Pick, executive creative director at RAPP. "At RAPP, we believe that great brands have a true purpose -- and valued relationships are at the core of Humana's beliefs -- so it was natural to design the campaign around this concept. For our clients, RAPP is focused on outcomes, not just outputs -- and this campaign has proven highly effective for Humana."

Phyllis Anderson, Humana Vice President of Marketing, added, "At Humana, we're committed to inspiring people to make positive choices for the well-being of themselves and their families -- and this core principle is reflected powerfully in RAPP's work for the 'Family Reunion' campaign."

RAPP is also being recognized for its multicultural creative expertise. Its "Willy Chirino" TV spot for Humana won two regional Bronze Telly Awards. The Telly Awards spotlight the best in film, video, TV and web commercials. RAPP's work scored in the Insurance and Videography/Cinematography categories.

Additionally, RAPP led advertising efforts for the 2012 Humana Challenge, a PGA Tour event advancing the healthcare provider's commitment to promoting lifelong well-being. Held January 16-22, the event has been named "Sports Event of the Year" by SportsBusiness Journal/SportsBusiness Daily, besting such sporting juggernauts as the NBA Finals and the Super Bowl, among others.

Rapp () is one of the world's leading multichannel marketing agency networks. Rapp creates brand experiences that change how people think, talk, act and feel about brands. These experiences utilize traditional, digital, social and mobile media, as well as new technologies and invented media. The network is comprised of more than 50 offices in 30 countries. RAPP is a part of Diversified Agency Services, a division of Omnicom Group Inc.

Diversified Agency Services (DAS), a division of Omnicom Group Inc. (NYSE: OMC) (), manages Omnicom's holdings in a variety of marketing communications disciplines. DAS includes over 200 companies, which operate through a combination of networks and regional organizations, serving international and local clients through more than 700 offices in 71 countries.

Omnicom Group Inc. () is a leading global marketing and corporate communications company. Omnicom's branded networks and numerous specialty firms provide advertising, strategic media planning and buying, digital and interactive marketing, direct and promotional marketing, public relations and other specialty communications services to over 5,000 clients in more than 100 countries.

Humana Inc., headquartered in Louisville, Kentucky, is a leading health care company that offers a wide range of insurance products and health and wellness services that incorporate an integrated approach to lifelong well-being. By leveraging the strengths of its core businesses, Humana believes it can better explore opportunities for existing and emerging adjacencies in health care that can further enhance wellness opportunities for the millions of people across the nation with whom the company has relationships. More information regarding Humana is available to investors via the Investor Relations page of the company's website at .

Elkie Griffin

DiGennaro Communications
(212) 966-9525

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Date: 06/26/2012 - 09:17
Language: English
News-ID 1127946
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Firma: RAPP
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