adidas AG: adidas breaks own sales record in football
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adidas AG: adidas breaks own sales record in football
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UEFA EURO 2012(TM) underlines adidas' leadership in sales, visibility and
innovative strength
Herzogenaurach/Warsaw, June 21, 2012 - "adidas can already be sure of defending
its title as the most successful football brand in Europe and the world. adidas
is leading the way at the UEFA EURO 2012(TM) in every respect - in terms of
product sales, brand visibility and innovative strength," said Herbert Hainer,
CEO of the adidas Group, at a media event this afternoon in Warsaw prior to the
first UEFA EURO 2012(TM) quarter-final game.
adidas expects to achieve record sales of well over ? 1.6 billion in the
football category in 2012, surpassing even record sales from the World Cup year
2010 (? 1.5 billion in sales). In 2008, the year of the last UEFA EURO, sales in
the football category totalled ? 1.3 billion.
Contributing to the record result is the fact that adidas will sell more than 7
million balls in the design of the 'Tango 12' in 2012, and thus more EURO balls
than ever before. The Official Match Ball of the UEFA EURO 2012(TM) got very
positive response from players, experts and consumers alike.
"The UEFA EURO 2012(TM) has once again underlined that the contribution of
adidas to the world's most popular sport resonates extremely well with players,
consumers and fans. We will utilise this momentum in order to further expand our
global market leadership in football," commented Markus Baumann, Senior Vice
President adidas Global Football.
Indications of the adidas brand's dominance in football were already clear at
the beginning of the year: In the first quarter of 2012, sales in the football
category were up 23%. adidas Poland also got off to a fast start into the year
of the UEFA EURO in their home country, with total sales increasing 50% in the
same period.
Thanks to the UEFA EURO 2012(TM), adidas has also come significantly closer to
achieving its objective of becoming market leader in Poland by 2015 at the
latest. In 2012, the brand has already reached its goal of becoming number one
in the football category in Poland. In the Ukraine, the brand started the year
as market leader both in the football category and overall, and has been able to
further expand its leadership position.
About adidas football
adidas is Official Sponsor, Supplier and Licensee of the UEFA European Football
Championship(TM). adidas thus provides the Official Match Ball and supplies the
equipment for all officials, referees, volunteers and ball kids. In the current
tournament, adidas equips six of the 16 teams - more than any other brand: host
nation Ukraine, World and European Champions Spain as well as Germany, Russia,
Denmark and Greece. Three of these teams (Spain, Germany and Greece) made it to
the quarter finals. In addition, adidas is Official Partner of FIFA, football's
world governing body. adidas is also Official Supplier to Major League Soccer
(USA) and the UEFA Champions League. Moreover, the adidas portfolio includes
prominent football clubs such as this year's UEFA Champions League winners
Chelsea FC and Champions League finalist FC Bayern München as well as AC Milan,
Real Madrid and Olympique Marseille. Additionally, stars such as Lukas Podolski,
Bastian Schweinsteiger, Xabi Alonso, Steven Gerrard, Samir Nasri and Iker
Casillas represent their respective clubs wearing state-of the-art adidas
football equipment.
About the adidas Group
The adidas Group is one of the global leaders within the sporting goods
industry, offering a broad range of products around the core brands: adidas,
Reebok, TaylorMade, Rockport and Reebok-CCM Hockey. Headquartered in
Herzogenaurach, Germany, the Group has more than 46,000 employees and generated
sales of over ? 13.3 billion in 2011.
***
Contacts:
Media Relations Investor Relations
Jan Runau John-Paul O'Meara
Chief Corporate Communication Officer Vice President Investor Relations
Tel.: +49 (0) 9132 84-3830 Tel.: +49 (0) 9132 84-2751
Katja Schreiber Christian Stoehr
Director External Corporate Communication Investor Relations Manager
Tel.: +49 (0) 9132 84-3810 Tel.: +49 (0) 9132 84-4989
Lars Mangels Johannes Fink
Corporate Communication Manager Investor Relations Manager
Tel.: +49 (0) 9132 84-2680 Tel.: +49 (0) 9132 84-3461
Please visit our corporate website: www.adidas-Group.com
Anhang: Press release adidas EURO 2012:
http://hugin.info/139192/R/1621177/518042.pdf
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originality of the information contained therein.
Source: adidas AG via Thomson Reuters ONE
[HUG#1621177]
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Datum: 21.06.2012 - 07:30 Uhr
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