OAKLEY TEAMS WITH RORY MCILROY TO SUPPORT UNICEF
Twitter Social Media Event to Take Place During U.S. Open Golf Tournament
Oakley, Inc. has teamed up with pro golfer Rory McIlroy, a UNICEF Ambassador and proud member of the Oakley family, to launch a social media event that will help support UNICEF with donations during the 2012 U.S. Open.
(firmenpresse) - Taking advantage of the power of Twitter, the special promotion provides an opportunity for McIlroy’s fans and all viewers of the U.S. Open to show their support of UNICEF. For every fan that tweets with the hashtag #RoryReturns during the tournament, Oakley will contribute $1 to UNICEF. This will continue until the total contribution reaches $20,000. All tweets must take place during the tournament, and they must be public in order to be tallied.
Oakley is adding another aspect to the social media event, one that will let fans stay engaged with direct participation as they watch McIlroy compete. Whenever the young golf phenom birdies a hole, Oakley will double the donation by making another $1 contribution to UNICEF for each fan that tweets with the hashtag #RoryBirdies during the play. These donations will continue until an additional $5000 is contributed by Oakley, and the grand total of donations could reach $25,000.
“We are honored to team with Rory and his fans to help support UNICEF,” said Scott Bowers, SVP of Global Marketing and Brand Development at Oakley. “The work of UNICEF is critical, and it is entirely supported by contributions. We are proud of Rory’s work as a UNICEF Ambassador and excited to see fans show their support by participating in this event.”
McIlroy made his first visit to Haiti after the 2011 Masters and saw how the country was reeling from the devastation of the January 2010 earthquake. The catastrophe left Haiti shattered and many of its citizens without access to food, shelter or basic medical services, and the challenges continue even now.
Rory’s visit brought awareness to the vital work of UNICEF, and it also gave the pro golfer some perspective. “I have deliberately thought about Haiti out on the course,” said Rory. “When I’ve been faced with a particularly tough shot and got a little nervous, I have just said to myself, ‘Why are you getting so uptight about golf?’ That’s the perspective it has given me.”
The world’s largest provider of vaccines for developing countries, UNICEF works in 190 countries and territories to help children survive and thrive by supporting child health and nutrition, good water and sanitation, quality basic education for all boys and girls, and the protection of children from violence, exploitation, and AIDS.
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Oakley is famed for its insuperable lens technologies such as High Definition Optics® (HDO®) which is incorporated into all Oakley sun and prescription eyewear, and goggles. Oakley has extended its leadership position as the world’s leading sports eyewear brand into apparel, footwear and accessories collections. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. Additional information is available at www.oakley.com.
Daniela Eck
deck(at)oakley.com
Datum: 15.06.2012 - 06:40 Uhr
Sprache: Deutsch
News-ID 1124715
Anzahl Zeichen: 0
contact information:
Contact person: Daniela Eck
Town:
München
Phone: +49 89 99650 4139
Kategorie:
Sports
Anmerkungen:
Diese Pressemitteilung wurde bisher 459 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"OAKLEY TEAMS WITH RORY MCILROY TO SUPPORT UNICEF
"
steht unter der journalistisch-redaktionellen Verantwortung von
Oakley GmbH (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
