Has Telematics in Brazil Reached its Tipping Point?
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 05/23/12 -- South American vehicle sales are forecast to reach 4.5 million units by 2014, with Brazil accounting for 60% of the total.
According to ANFAVEA; "In a macroeconomic sense, Brazil has greater stability, more per capita income, more jobs and more credit than before." In percentage terms, car sales are even more impressive in Peru. The market is tiny, with just 116,000 cars sold in 2010, but that was triple the number sold in 2006. In Argentina and Colombia, respectively, new-car sales last year gained 50% and 25% over unit sales in 2006.
That being said, Latin America has one of the highest theft rates in the world, making security one of the key reasons that telematics has a place in the market. This focus on security has created a demand for additional value added services such as navigation and infotainment, both in the consumer and commercial market.
"Whilst telematics is not new to the Latin American industry, I think we have reached a tipping point, and with imminent legislations, plus the number of organisations competing to grab a share of the market opportunity, I think there will be a lot to look out for." - Precksha Saksena, (Director, Telematics Update)
It is critical for telematics providers to understand how automakers, the government, hardware manufacturers, and tier one technology suppliers visualise business models, technology and strategy developments in this field to design products and timelines in-line with current trends.
Telematics Update's will bring together these decision makers, allowing key players in the value chain to gain insights into different strategies and capitalise on the new legislation.
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About Telematics Update: Telematics Update is the reference point for automotive telematics, mobile and web industries and a cornerstone for communications within the industry. We aim to provide you with industry focused news, events, reports, updates and information.
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Datum: 23.05.2012 - 05:31 Uhr
Sprache: Deutsch
News-ID 1117129
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