SONIC(R) Uses Big Data Analytics to Drive Past Its Competitors
1010data Serves Up Better Business Decisions -- From Product Promotion to Site Selection
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 05/14/12 -- SONIC, the nation's largest chain of drive-in restaurants, has embraced 1010data's Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging from operations to marketing. A passionate focus on data analytics is one of the reasons why the fast growing chain, with more than 3,500 locations, has been able to improve operational consistency and product management.
1010data's unique data warehouse drives this innovative approach. The interactive, Internet-based platform provides SONIC the speed and flexibility to analyze and report huge amounts of business data faster than any other solution.
"1010data lets our analysts use all available data in an intuitive, interactive way," said Craig Miller, CIO of SONIC. "This makes analytics a flexible, exploratory process that encourages discovery -- allowing us to make data analytics a part of every decision we make."
Tim Negris, VP of Marketing of 1010data, added, "Quick Service Retail is a zero sum game where fast data analytics is the key to competitiveness. Making better, faster decisions than the competition on things like customer segmentation, price optimization, staffing, real estate selection, and promotion management requires timely, accurate analytics. In a business where minutes mean millions, finding problems and discovering opportunities faster than the other guy makes all the difference. SONIC has always been a product and process innovator and 1010data is helping them take it to the next level."
SONIC, America's Drive-In, originally started as a hamburger and root beer stand in 1953 in Shawnee, Oklahoma called Top Hat Drive-In, and then changed its name to SONIC in 1959. The first drive-in to adopt the Sonic name is still serving customers in Stillwater, Oklahoma. SONIC has more than 3,500 drive-ins coast to coast, where approximately three million customers eat every day. For more information about SONIC Corp. and its subsidiaries, visit SONIC at .
1010data is the first interactive cloud-based platform for Big Data reporting and analytics, helping customers in financial services, retail, consumer packaged goods, telecommunications and other industries manage, manipulate and monetize trillions of business data records every day. With 1010data's on-line service, customers quickly gain incomparable insights from any amount of raw data without the need for hardware or software investments, and without the need for complex, time consuming data design, integration, or transformation steps commonly associated with other Big Data and analytical products. Please visit for more information.
Contact:
Joe Ferrary
Horn Group on behalf of 1010data
646-202-9785
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 14.05.2012 - 08:00 Uhr
Sprache: Deutsch
News-ID 1113980
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
NEW YORK, NY
Phone:
Kategorie:
Food
Anmerkungen:
Diese Pressemitteilung wurde bisher 545 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"SONIC(R) Uses Big Data Analytics to Drive Past Its Competitors
"
steht unter der journalistisch-redaktionellen Verantwortung von
1010data (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
