Lattice Engines to Showcase How Big Data Is Transforming Asset Management Distribution at the Investment Company Institute 54th Annual General Membership Meeting
fundPRISM for Asset Management Delivers the Power of Predictive Analytics to Front-Line Wholesalers
(firmenpresse) - SAN MATEO, CA -- (Marketwire) -- 05/08/12 -- Lattice Engines, the pioneer in big data for sales, announced today that it will be exhibiting at the Investment Company Institute's 54th Annual General Membership Meeting on May 9 -11, 2012 in Washington, D.C. at booth #100.
The explosive growth of available data about financial advisors contains invaluable intelligence for frontline sales teams. Lattice Engines helps asset management firms tap into the power of big data to operationalize a data-driven approach to selling. Using predictive analytics, fundPRISM makes ongoing recommendations to wholesalers on which current or prospective advisors to contact, when to contact them, and what message will be most compelling.
"Leading, innovative asset management firms are forging a path to distribution excellence by integrating big data analytics into their wholesaling operations," said Shashi Upadhyay, chairman and CEO of Lattice Engines. "fundPRISM is unique in its ability to combine massive amounts of big data from internal, external, and Lattice Engines proprietary data to filter the noise and identify patterns through predictive models. This empowers asset managers with new, dynamic insights and more intelligent targeting."
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Lattice Engines is revolutionizing sales by harnessing big data to develop the most informed sales pros, engaging the most receptive customers in the most compelling ways. The company's big data analytics platform, salesPRISM, delivers real-time, actionable, account-specific insight directly to sales reps via CRM, email, or mobile devices. Fortune 5000 companies rely on Lattice Engines to generate more pipeline opportunity and close more deals, improving sales performance by 15 percent or more. Lattice Engines is privately held and backed by Sequoia Capital with headquarters in San Mateo, CA. Learn more at and follow (at)Lattice_Engines.
CONTACT:
Lattice Engines
Kathy Mammon
646-448-9232
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Datum: 08.05.2012 - 07:31 Uhr
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