Fresh Harvest Announces Partnership, Packaging Redesign and Performance at Costco Road Show
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 05/08/12 -- Fresh Harvest Products, Inc. ( (OTCQB: FRHV) (PINKSHEETS: FRHV) announced today that it has partnered with a bakery and manufacturing facility to increase AC LaRocco's product offerings, including its gluten-free products. The partnership with the gluten-free bakery facility will give Fresh Harvest the ability to fast track several products currently under development, and decrease the time it takes to bring a new pizza (or related) products to market.
AC LaRocco performed a three-day roadshow event in mid-April at two Costco warehouses in Spokane, WA. The Costco Roadshows provided an opportunity for the company to cook frozen pizzas for the customers in the club stores, taste test three flavors and purchase our newest line of AC LaRocco Ultra-Thin Sprouted Grain Pizzas, which are Weight Watcher friendly, diabetic friendly and heart healthy.
"We appreciated the opportunity to test our products at Costco. The pizzas were well received by the customers, and we believe it provided Costco members with a fun shopping experience," said Michael J. Friedman, President and CEO of Fresh Harvest Products, Inc. "We look forward to our next scheduled Costco Roadshows in Seattle in May," Mr. Friedman added. Costco Wholesale Corporation is the largest membership warehouse club chain in the USA.
Fresh Harvest is redesigning its packaging related to its AC LaRocco pizza products. The new design will include a QR Code that will enhance the customer's shopping experience. Customers will be able to scan the QR code while standing in the grocery store aisle by using their mobile smartphone. The experience will be able to provide customers with instant information such as: details about the company, its products, and nutrition facts, as well as a comparison with other frozen pizza products, geopositioning on where products are sold, and an incentive, such as a coupon, that customers can use in local outlets.
Mr. Friedman concluded by saying that, "we offer 'the most nutritious pizza on earth,' and we are excited by the ability to educate our customers about this in-store and in the palm of their hand."
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About Fresh Harvest Products, Inc.
Fresh Harvest Products, Inc. is a natural and organic products company in North America. Fresh Harvest participates in several natural categories, principally frozen pizza, frozen food products and snack products, with brands including Wings of Nature™, AC LaRocco™ and TeAloe. We sell our products through specialty and natural food distributors to stores, specialty supermarkets and retailers. Fresh Harvest Products, Inc. is headquartered in New York City. Additional information is available at . Follow us at .
Safe Harbor Statement Statements contained herein that are not based upon current or historical fact are forward-looking in nature. Such forward-looking statements reflect the Company's expectations about its future operating results, performance and opportunities that involve substantial risks and uncertainties. When used herein, the words "anticipate," "believe," "estimate," "plan," "intend" and "expect" and similar expressions, as they relate to Fresh Harvest Products, Inc., or its management, are intended to identify such forward-looking statements. These forward-looking statements are based on information currently available to the Company and are subject to a number of risks, uncertainties, and other factors that could cause the Company's actual results, performance, prospects, and opportunities to differ materially from those expressed in, or implied by, these forward-looking statements. Factors that could cause or contribute to such differences include, but are not limited to, risk factors discussed in the Company's periodic reports and other filings made with the U.S. Securities and Exchange Commission, including its Annual Report for the year ending October 31, 2011 filed on Form 10-K. Except as required by law, the Company does not undertake any obligation to release publicly any revisions to any forward-looking statements to reflect events or circumstances after the date hereof or for any other reason.
Contact:
Michael J. Friedman
President & Chief Executive Officer
Fresh Harvest Products, Inc.
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Datum: 08.05.2012 - 07:55 Uhr
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