Miller Lite "Backs Pat" by Raising Awareness and Funds to Honor Coach Pat Summitt
Miller Lite and Lady Vol Network Give Fans Opportunity to Show Their Support and Win Big
(firmenpresse) - CHICAGO, IL -- (Marketwire) -- 05/07/12 -- Miller Lite is teaming up with the Lady Vol Network, the voice of University of Tennessee women's athletics, to support Pat Summitt in her fight against Alzheimer's by giving Vol and Lady Vol fans a chance to get involved in a number of ways. In conjunction with Cherokee Distributing and Smoky Mountain Harley-Davidson, the "Miller Lite Bikers Back Pat" program is selling exclusive t-shirts at local retail locations across Eastern Tennessee, with a portion of the proceeds going to The Pat Summitt Foundation, a component of The Community Foundation of Middle Tennessee.
From May through the end of July, legal-drinking-age consumers can purchase Bikers Back Pat t-shirts at their local Food City, Kroger, Walgreens and Pilot convenience stores throughout Eastern Tennessee, or at Smoky Mountain Harley-Davidson. With a price of $14.99 plus tax, fans nationwide also have the opportunity to purchase these special t-shirts online at .
The Miller Lite Bikers Back Pat program will culminate with a grand-finale party and live auction August 9, hosted by Smoky Mountain Harley-Davidson and Cherokee Distributing Company. More information about the event and availability of tickets will be offered in June.
The auction will feature a "Tennessee Orange" Harley-Davidson signed by Summitt, valued at $25,000, and a pair of Lady Vol season tickets. In addition, Miller Lite will offer four VIP guest coach passes to one 2012-13 regular season Tennessee Lady Vol basketball game, including access to sit behind the bench during one of the games. For a complete list of all auction items, visit .
"Miller Lite loves to give exclusive access to fans, but this program goes far beyond just the experiences," said Bob Scott, MillerCoors general manager-sales for Tennessee and West Virginia. "Coach Summitt is a true inspiration and we are honored to partner with Smoky Mountain Harley-Davidson to show our support for coach and her fight against Alzheimer's."
Proceeds from the event will benefit The Pat Summitt Foundation, a component fund of The Community Foundation of Middle Tennessee. The Pat Summitt Foundation Fund was founded in November 2011 by Pat Summitt and her son, Tyler, to help ensure that no family hears a diagnosis like Pat's: early onset dementia, Alzheimer's type. With the motto, "Together, we will win," the grant making foundation will support nonprofits that provide education and awareness; support services for patients, their families, and caregivers; and research, treat, and work to ultimately find a cure. For more information about the Fund, visit .
Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in the United States, capturing nearly 30 percent of beer sales in the U.S. and Puerto Rico. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of brands across every major industry segment. The portfolio is led by the company's premium light brands: Coors Light, Miller Lite and Miller64. Coors Light, the World's Most Refreshing Beer, offers consumers refreshment as cold as the Rockies. Miller Lite established the American light beer category in 1975, offering beer drinkers a light beer that tastes like beer should. Miller64 is 64 calories of crisp, light taste that complements a balanced lifestyle. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. Tenth and Blake Beer Company, the MillerCoors craft and import division, imports Peroni Nastro Azzurro, Pilsner Urquell and Grolsch, and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel's craft brewery in Chippewa Falls, Wisc., and two microbreweries, the Tenth Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. The MillerCoors vision is to create the best beer company in America through great people changing the way America enjoys beer. MillerCoors builds its brands the right way through brewing quality, responsible marketing and sustainable environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company. Learn more at MillerCoors.com, at facebook.com/MillerCoors or on Twitter through (at)MillerCoors.
Scott Bussen
MillerCoors
312.496.2969
Stephanie Zipp
Olson PR
312.854.7521
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Datum: 07.05.2012 - 10:00 Uhr
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