Avail-TVN and AdGorilla Partner to Bring TVC+ LATINO to Homes Across the United States
Aggregated Content From Mexico's Most-Watched Networks Now Available for Cable Households Across the U.S.
(firmenpresse) - SHERMAN OAKS, CA -- (Marketwire) -- 05/07/12 -- Avail-TVN, the leading digital media services company, today announced a partnership with AdGorilla to bring TVC+ LATINO -- a new linear channel offering Spanish-language programming from the most-watched networks in Mexico -- to U.S. audiences. AdGorilla represents TVC+ LATINO, handling sales, licensing and advertising for the new channel, and has tapped Avail-TVN to deliver this exciting new network to Multichannel Video Programming Distributors (MVPDs).
"Spanish language programming continues to represent one of the fastest-growing entertainment segments," said Jim Riley, chief revenue officer, Avail-TVN. "By partnering with AdGorilla to offer TVC+LATINO to our affiliates, we're helping to bring one of the most exciting new entrants in this market to living rooms around the country."
Avail-TVN will support AdGorilla's sales efforts and provide satellite delivery of TVC+ LATINO's signal to service providers across the U.S. Launched in December 2011, TVC+ LATINO's slate of programming includes sports, news, music, movies and a unique block of original programming that is specifically tailored to Latino women.
"Avail-TVN's broad footprint, and experience meeting the needs of both content and service providers, made for an ideal partnership as we launch TVC+ LATINO more broadly across the U.S. market," said Dan Ryan, president, AdGorilla. "With a full slate of sports, news, drama and general interest programming, TVC+ LATINO is positioned to drive significant value for MVPDs."
TVC+ LATINO is the latest offering from PCTV, Mexico's largest cable company and group of networks. TVC+ LATINO brings the best of PCTV's six channels to U.S. audiences. The TVC+ LATINO lineup will include such shows as: "Mujeres en TVC," a daily live studio show with three of Mexico City's best known female hosts and focusing on topics important to today's Latino woman; "Sazonarte," a cooking show that airs Monday through Friday, featuring nationally known chef, Dore Ferriz, and recipes that are both delicious and nutritious; and "TVC Deportes Total," Mexico's second highest rated nightly sports roundup show. These represent just a small sample of TVC+ LATINO's entertaining and thought provoking programming slate.
Avail-TVN works with more than 250 service providers across the world to deliver digital video to more than more than 60M households. The company offers linear, video-on-demand, TV Everywhere and digital advertising services that help content owners and service providers to monetize their digital media offerings. The company delivers more than 300 SD and HD linear channels, plus more than 16,000 hours of VOD content from its Super Head End in Burbank, California.
AdGorilla, based in Littleton, Colorado, provides top to bottom vertically-integrated advertising and sales representation services for advertisers, cable operators, and media companies. For more information, please visit: .
TVC+ LATINO is a 24-hour Spanish language entertainment service, produced in Mexico City, that offers the best of Hispanic television in one modern and exciting international channel. TVC+ LATINO's U.S. partner is Frontera Television who has been central to bringing the service stateside. Frontera is based in San Bernardino, CA. TVC+ LATINO includes premium Latino content, featuring: a large block of programming that is specially geared to the Latino woman, music, movies and nightly sports and news programming. Produced by the leader in Mexican cable distribution and programming, PCTV, TVC+ LATINO is unique in its ability to make viewers feel Like Home. Como Estar En Casa! For more information, visit .
Avail-TVN is the largest independent provider of digital video services in North America. Working with both service providers and content owners, Avail-TVN is focused on providing its global customer base solutions that simplify content management and distribution, and enable the monetization of content. The company applies its managed service approach, powered by proprietary technology, to the areas of video-on-demand, linear content delivery, TV Everywhere, advanced advertising and data services. For more information, please visit .
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Datum: 07.05.2012 - 06:58 Uhr
Sprache: Deutsch
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