Canadians Reveal Their Reasons for Going to the Movies in a New Canadian Movie-Related Poll Conducted by Cineplex Entertainment and Ipsos Reid
Find out what the most anticipated movies are in 2012 and more
(firmenpresse) - TORONTO, ONTARIO -- (Marketwire) -- 05/02/12 -- Going to a movie is the most common way to spend a first date according to the results of a movie-related poll conducted by Cineplex Entertainment (TSX: CGX) ("Cineplex") and Ipsos Reid. Canadians also identified "Saturday" as the preferred movie-going night and Skyfall, the latest installment in the James Bond series, as the most anticipated movie of 2012. Cineplex, as part of its celebration of 100 years of movie memories, partnered with Ipsos Reid to poll Canadians about the movies.
"As we celebrate 100 years of movie memories in 2012, we thought this was a great time to kick off a Canadian-specific study to highlight movie-going preferences and unearth some fun and interesting thoughts Canadians have about movies, actors and actresses," said Pat Marshall, Vice President, Communications and Investor Relations, Cineplex Entertainment. "We couldn't believe some of the responses to the poll and we are going to have some fun sharing this data in the coming months."
A new press release will be issued each month highlighting key survey data and other fun facts. The entire survey report will be released in December. The poll was developed by Cineplex Entertainment in partnership with Ipsos Reid. More than 4,000 adults from Ipsos' Canadian online panel were interviewed. Next month with Mother's Day taking place and Father's Day around the corner in June, Cineplex will reveal what movie characters most remind people of their in-laws.
Going to the movies is a staple date night for Canadians according to 57% of poll participants. More than half (60%) of poll participants have been on a first date in a movie theatre. Going to the movies was also the most common way to spend a first date (35%) surpassing going out for dinner (23%) and going to a party (17%).
Survey stats-at-a-glance:
About Cineplex Entertainment:
Cineplex Inc. ("Cineplex") is the largest motion picture exhibitor in Canada and owns leases or has a joint- venture interest in 131 theatres with 1,363 screens serving approximately 66 million guests annually. Headquartered in Toronto, Canada, Cineplex operates theatres from British Columbia to Quebec and is the exclusive provider of UltraAVX™ and the largest exhibitor of digital 3D and IMAX projection technologies in the country. Proudly Canadian and with a workforce of approximately 10,000 employees, the company operates the following top tier brands: Cineplex Odeon, Galaxy, Famous Players, Colossus, Coliseum, SilverCity, Cinema City and Scotiabank Theatres. Cineplex shares trade on the Toronto Stock Exchange (TSX) under the symbol "CGX". For more information, visit .
Methodology:
These are some of the findings from an Ipsos Reid survey. A sample of 4,009 adults from Ipsos' Canadian online panel was interviewed online. Individuals were disqualified if they didn't watch any movies in the course of a month. Weighting was then employed to balance demographics to ensure that the sample's composition reflects that of the adult population according to Census data and to provide results intended to approximate the sample universe. A survey with an unweighted probability sample of this size and a 100% response rate would have an estimated margin of error of +/-1.5 percentage points, 19 times out of 20, of what the results would have been had the entire population of adults in Canada been polled. All sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error.
Contacts:
For information, interviews or photos please contact:
Cineplex Entertainment
Pat Marshall
Vice President, Communications and Investor Relations
416-323-6648
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 02.05.2012 - 05:00 Uhr
Sprache: Deutsch
News-ID 1109497
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
TORONTO, ONTARIO
Phone:
Kategorie:
Arts & Culture
Anmerkungen:
Diese Pressemitteilung wurde bisher 180 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Canadians Reveal Their Reasons for Going to the Movies in a New Canadian Movie-Related Poll Conducted by Cineplex Entertainment and Ipsos Reid
"
steht unter der journalistisch-redaktionellen Verantwortung von
Cineplex Entertainment (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
