Metropolitan Report takes prize in Silver Sabre Awards 2012
(Thomson Reuters ONE) -
Metro International newspapers today announced that its global research project
"The Metropolitan Report", produced in partnership with insight agency United
Minds, was announced a winner in the Silver Sabre Award 2012.
The Metropolitan Report, a global study on the lifestyles and values of city-
dwellers, won the External Publication category. The Metropolitan Report
succeeded in identifying an urban mindset that connects city-dwellers all over
the world. In 2011, The Metropolitan Report was also awarded the Swedish
Publishing Prize in the Report category.
The Sabre Awards is one of the world's largest and most prestigious PR
competitions. It awards campaigns that best demonstrate the highest level of
strategic planning, creativity and business results.
The judges are drawn from the most senior ranks of PR agencies both from the
client and the media agency perspective. SABRE stands for Superior Achievement
in Branding and Reputation.
For further information, please visit:
http://www.holmesreport.com/news-info/11691/Holmes-Group-Announces-EMEA-Silver-
SABRE-Winners.aspx
Or contact:
Hanna Gordon, hanna.gordon(at)metro.lu, +46 704 15 95 15
Paul Alarcon, paul.alarcon(at)unitedminds.se, +46 733 240 853
***
ABOUT METRO INTERNATIONAL
Metro is the largest international newspaper in the world. Metro is published in
over 100 major cities in 22 countries across Europe, North & South America and
Asia. Metro has a unique global reach - attracting a young, active, well-
educated Metropolitan audience of over 17 million daily readers.
ABOUT UNITED MINDS
United Minds is a part of the Prime Group, a leading communication agency in
Europe. Based in Stockholm, Sweden, the group consists of more than 100
specialists in all aspects of marketing, corporate communications, public
affairs, digital media, business intelligence, planning and strategic
counseling. The group is owned by group partners and employees.
The Metropolitan Report takes prize in Silver Sabre Awards 2012:
http://hugin.info/132142/R/1604194/507501.pdf
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(i) the releases contained herein are protected by copyright and
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originality of the information contained therein.
Source: Metro International via Thomson Reuters ONE
[HUG#1604194]
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Datum: 19.04.2012 - 12:00 Uhr
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