Readen Holding Corp. (PINKSHEETS: RHCO) Appoints Partner for Portuguese Market Distribution of Vitalon-Holland's Infant Dairy Products
(firmenpresse) - HILVERSUM, THE NETHERLANDS -- (Marketwire) -- 04/16/12 -- READEN HOLDING CORP. (PINKSHEETS: RHCO), a 33% shareholder of Vitalon-Holland Ltd., announced today that Vitalon-Holland Ltd. after signing a major distribution contract for the Chinese market last month, has signed an agreement with a new distributor for the exclusive distribution of the company's infant milk products under their private label Vitalon Holland for the Portuguese market.
The Vitalon-Holland dairy product line will be launched in the Portuguese market in July 2012.
The first 12 month Sales forecast of Vitalon-Holland for the Portuguese market is estimated at 120.000 cans. The company has received an initial order for 60,000 cans of 900 grams infant milk powder divided with a suggested retail price of EUR 14,95 (approx. USD 20).
Outside the Netherlands, this is the first exclusive European distribution contract For Vitalon-Holland Ltd. The company is planning to sign at least two more distribution contracts for other countries in Europe before the end of this year.
Vitalon-Holland Ltd. is presently in discussions with many more parties for the export of its Dairy products outside Europe.
Vitalon-Holland has many companies showing interest in obtaining distribution rights for Turkey, Morocco, Iraq, Cameroon, Congo, Armenia, Taiwan and Vietnam.
After the launch of the product line in China, Portugal and Holland the company will sign agency agreements with distributors in the above-mentioned countries.
This press release may contain forward-looking statements, including, but not limited to, statements regarding Readen Holding Corporation and its plans, products and related market potential. Forward-looking statements may be identified by the use of the words "anticipates," "expects," "intends," "plans," "should," "could," "would," "may," "will," "believes," "estimates," "potential" or "continue" and variations or similar expressions. These statements are based upon the current expectations and beliefs of management and are subject to certain risks and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. These risks and uncertainties include, but are not limited to, risks and uncertainties discussed in Readen Holding Corporation's postings on the OTC Markets Disclosure & News Service and future filings with the Securities an Exchange Commission, which factors are incorporated herein by reference. Readers are cautioned not to place undue reliance on any of these forward-looking statements. Readen Holding Corporation undertakes no obligation to update any of these forward-looking statements to reflect events or circumstances after the date of this press release or to reflect actual outcomes.
Contacts:
Readen Holding Corp.
Ronald Steenbergen
+31 3562 99970
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Datum: 16.04.2012 - 04:37 Uhr
Sprache: Deutsch
News-ID 1103021
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