To Celebrate Earth Month, the Brita FilterForGood Music Project Joins the Spring 2012 Campus Consciousness Tour
Tour Will Combine Music, Environmental Awareness and Offer Students Opportunities to Go Green
(firmenpresse) - OAKLAND, CA -- (Marketwire) -- 04/09/12 -- This Earth Month, the is hitting the road on 10th biannual . The tour educates and mobilizes students to take positive actions for the planet, while keeping the environmental footprint of the tour to a minimum. At each tour stop, students can check out the Reverb Eco-Village and enjoy free music from singer-songwriter , followed by an evening performance from and special guest . The 18-date college tour runs from April 11 to May 3 and visits campuses along the East Coast and throughout the Midwest, including , and .
As a CCT sponsor, the works with fans, artists and backstage crews to make concerts more sustainable by encouraging everyone involved to use reusable bottles filled with Brita® filtered water or a with a built-in water filter. The movement has helped concert-goers divert waste from landfills and keep money in their wallet by staying hydrated while rocking out to their favorite artists. To date, the campaign has saved more than 360 million plastic bottles from potentially ending up in landfills. Additionally, one Brita pitcher and Brita Bottle filter can replace up to 300 plastic bottles* from ending up in the trash and save anyone roughly $1,750** a year by switching from plastic bottled water to Brita filtered water.
Concert-goers can stop by the Brita FilterForGood Music Project tent to play games, win prizes and do their part to reduce bottled water waste by filling up a reusable with free Brita filtered water. Brita also invites students to recycle their used Brita filters through the program to receive a new filter in exchange while supplies last. Preserve Gimme 5 transforms the plastic from Brita pitcher and bottle filters into 100 percent recycled new Preserve products, like toothbrushes and razors. Visitors can also learn more about student programs like , a program designed to help colleges and student organizations reduce their bottled water waste by installing a on campus.
For more information about and the Brita FilterForGood Music Project, "Like" the page on Facebook and follow Brita FilterForGood on Twitter to get real-time updates from the road. Fans are also encouraged to share the Brita FilterForGood Music Project tab on Facebook and listen to the .
As part of the Brita FilterForGood campaign, the Brita FilterForGood Music Project works with fans and green-minded artists like , , and to make concerts more sustainable by providing free Brita filtered water from and . The Brita FilterForGood Music Project also encourages fans to bring the movement home by taking the Brita FilterForGood pledge to reduce bottled water waste and recycling their Brita® filters by visiting .
In 2007, Brita partnered with to create the FilterForGood® movement, which encourages people to reduce their bottled water waste by switching to reusable bottles filled with filtered water. Each year, Americans purchase billions of plastic water bottles; most of them end up in landfills. Since the campaign launch, more than 345,000 people*** have taken the pledge to reduce their bottled water waste, keeping an estimated 360 million disposable bottles* potentially out of landfills. Visit to learn how you can make a difference.
The is half music, half environmental/social consciousness campaign aimed to inspire and activate students in a fun and exciting atmosphere while leaving a positive impact on each community and college that the tour reaches. Created in 2006 by the environmental non-profit group, , past headlining artists include , , , , , and .
*Standard 16.9-ounce water bottle.
**Drinking water filtered with a Brita pitcher costs $70 a year; the same amount of bottled water would cost $1,818 a year or $1,748 more.
***Based on number of participants in the FilterForGood pledge database.
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Emily Chapman
Edelman
312.720.4040
Drew McGowan
Brita
510.271.7499
The Clorox Company
1-800-24-BRITA
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Datum: 09.04.2012 - 09:41 Uhr
Sprache: Deutsch
News-ID 1100995
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OAKLAND, CA
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Schools & Cources, Colleges & Universities
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