Continuum Shares How Designing for Failure in Healthcare Is the Secret to Success
Devorah Klein Provides Insight at Healthcare Experience Design Conference
(firmenpresse) - BOSTON, MA -- (Marketwire) -- 03/21/12 --
Devorah Klein, Ph.D. and Principal, Human Centered Design, of global design and innovation consultancy , will address "Failure by Design" at the .
Her compelling presentation will address the inevitable setbacks people experience when trying to make a healthy change in their lives, such as sticking with a new medication regime, quitting smoking, or losing weight. It's easy to let that setback turn into a pattern of failure.
Traditional approaches to product design that don't address failure don't typically work for the long-term because failure is natural and human capabilities are limited. Statistics around medical adherence in a 2011 PhRMA study state that 75 percent of adults on medication are non-adherent, resulting in an estimated cost of $100 billion annually.
Klein's presentation will address the fact that failure is going to happen and the healthcare industry needs to design for it. It's the key to creating long-term success in systems from weight loss to disease management to birth control.
The Healthcare Experience Design Conference will empower technologists, usability practitioners, design practitioners and thought leaders to improve healthcare technologies from electronic health records to web-based applications, medical devices, and human services.
Monday, March 26th at 10:10 a.m. ET
The Healthcare Experience Design Conference at , Boston, MA
Continuum, a global , creates products, services and experiences that work for people and for the businesses that serve them. Based on in-depth consumer research, rigorous analysis of clients' business challenges, and inspired creativity, Continuum uncovers opportunities for innovation and makes them real. Since 1983, Continuum has worked with companies worldwide, including American Express, Amplifon, BBVA, Covidien, Herman Miller, Johnson & Johnson, NIH, Procter & Gamble, PepsiCo, Sprint and Staples. Continuum has offices in Boston, Los Angeles, Milan, Seoul and Shanghai.
Jill Monahan
Tier One Partners
P: 484.244.5300
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Datum: 21.03.2012 - 08:58 Uhr
Sprache: Deutsch
News-ID 1095116
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BOSTON, MA
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Hospitals, Facilities and Providers
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