From Trending Topic to Lifestyle Change, Backyard Poultry Makes Its Way Home -- Purina Announces 2012 Great Starts(TM) Program
(firmenpresse) - ST. LOUIS, MO -- (Marketwire) -- 03/20/12 -- With the popularity of raising backyard poultry continuing to take hold in homes across America, Land O'Lakes Purina Feed announces the 2012 Great Starts™ Program, bringing a great start for the many chicks and other baby backyard animals that herald the coming of spring.
"I'm happy to say that backyard chickens are growing in popularity, keeping chickens is hip!," shares P. Allen Smith, the food and lifestyle expert who provides useful tips and creative advice on the NBC Today Show and PBS. "It seems to be due in part to a broader trend of interest in our country to know where our food comes from. I'm seeing firsthand a dramatic increase in the number of people keeping chickens at home to supply eggs and fresh poultry for the kitchen. There is no comparison to raising healthy hens and enjoying the eggs they lay. I am proud of the firm whites, bright orange yolks and home grown flavor. A few chickens can become pets and are quite amusing to have around. It's a great hobby and lots of fun."
Both novice and experienced poultry owners are hungry for information on the latest tips to care for their poultry and turning to social media to find it. Purina's Facebook page, provides resources, a free printable e-guide, tips, feedback from Purina's experts and a community to talk with other poultry owners. Poultry owners can also connect with P. Allen Smith on the Purina sponsored "Chicken Chat" Facebook at .
Throughout the duration of the Great Starts™ Young Animals Feed promotion, dealers across the country will offer advice and guidance on how to raise baby chickens from freshly hatched chicks through laying, including details on proper nutrition to provide the best eggs. They will also advise on the feeding of baby rabbits, goats (kids), fish (fingerlings) and other springtime baby animals. During the Great Starts™ promotion period Purina dealers will be providing special cost-savings on Purina brand feeds -- perfect feeds for these baby animals.
"There is nothing as gratifying as the ability to participate in the production of backyard food," said Mary Corley, marketing manager of Land O'Lakes Purina Feed. "The spring Great Starts™ events are our customers' favorite because they offer an opportunity to learn about how best to care for their backyard animals -- and to save a bit on their feed in the process."
Purina provides small flock-friendly five pound packages of Purina SunFresh® Recipe Start & Grow® and Purina® SunFresh® Recipe Flock Raiser® -- two products formulated specifically for baby birds. The Purina® Layena® product is available in a twenty-five pound and fifty pound bag as adult laying hens, even in small flocks, consume a quarter pound of feed per day. A twenty-five pound bag is perfect for a small flock's monthly feed requirements. Purina® poultry feeds are available through a network of select dealers. Purina Certified Expert Dealers, a segment of Purina's authorized dealers, carry the full line of products and are specially trained to answer questions about care, feeding and management of these and other animals.
It is recommended for those who wish to participate in the Great Starts™ program contact their local Purina dealer as soon as possible to reserve their hatchlings due to the increase in popularity. To find a participating dealer, check out .
About the Purina® brand
Land O'Lakes Purina Feed LLC is a national organization serving producers and their families through 4,700 local cooperatives and independent dealerships throughout the United States. Our high-quality feed products are designed to enhance the performance, health and productivity of animals, which has made the company (in combination with its wholly owned subsidiary Purina Mills, LLC), North America's leading feed company. We are committed to providing producers, cooperatives and dealers with an extensive line of animal feed, ingredients and services designed to help agricultural producers, dealers and cooperatives compete in the global marketplace. See the Land O'Lakes Inc. website at or the Purina Mills website at .
About P. Allen Smith
P. Allen Smith is an award-winning designer, gardening and lifestyle expert. He is the host of two public television programs, P. Allen Smith's Garden Home, P. Allen Smith's Garden to Table and the syndicated 30-minute show P. Allen Smith Gardens. Smith is one of America's most recognized and respected design experts, providing ideas and inspiration through multiple media venues. He is the author of the best-selling Garden Home series of books published by Clarkson Potter/Random House, including Bringing the Garden Indoors: Container, Crafts and Bouquets for Every Room and the recently published cookbook, P. Allen Smith's Seasonal Recipes from the Garden.
Allen is very active on social networks such as Twitter, Facebook, Allen's Blog and YouTube. He is the host of the new YouTube eHow Home channel that debuted January 2012 producing thousands of hours of exclusive premium entertainment for Google. In partnership with Demand Media, an online leader in web content and social media, Allen and his company are also producing unique programming for Google's YouTube channels eHow Pets & Animals. Smith is a regular contributor on The Weather Channel and hosts his own radio program the "P. Allen Smith Show". His design and lifestyle advice is featured in several national magazines. Learn more at .
Leah Almeling
Van Leuven Communications
Phone: 800-520-1834, ext. 3
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Datum: 20.03.2012 - 13:51 Uhr
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