Values Institute Teams Up With Entrepreneur Magazine to Take Its Trustworthy Brands Survey National
Social Science Think Tank Partners With National Business Magazine to Study America's Most Trustworthy Brands(TM)
(firmenpresse) - SANTA ANA, CA -- (Marketwire) -- 03/20/12 -- The Values Institute at DGWB (), a social science research entity housed at DGWB Advertising & Communications, today announced that it has partnered with Entrepreneur magazine to study ten of America's most trusted national brands. The resulting "America's Most Trustworthy Brands" cover story () in the magazine's April 2012 issue represents the first national social sciences-based research effort designed to uncover the specific reasons why certain brands engender the public's trust more than others.
The partnership represents a national extension of The Values Institute's years of work in trust-based research and marketing, and its sponsorship of the annual and the , both in their third year.
The ™ survey asked 1,220 Entrepreneur subscribers and members of the general public to rate specific American brands on the basis of five primary trust criteria, including ability, concern, connection, consistency and sincerity. Using research methodology developed by The Values Institute at DGWB, the survey employed a social science approach grounded in sociology, psychology and economics to measure brand trust across the 25 trust values most likely to reflect opinions, guide decision-making and shape behavior.
"The Entrepreneur study and story are the culmination of a six-month project to understand the specific reasons behind brand trust in America," said Mike Weisman, founder of The Values Institute at DGWB and co-founder and president of DGWB Advertising & Communications. "It marks the first time we've been able to measure brand trustworthiness on a national level -- and it provides a meaningful diagnostic that today's business leaders and entrepreneurs can use to create trust within their own organizations."
"Our collaboration with The Values Institute provided the backbone to Entrepreneur's largest branding issue ever," said Amy Cosper, vice president and editor in chief of Entrepreneur. "Our goal with this issue is to empower corporations and startups to develop those vital trust-based relationships with their customers and publics that will enable them to succeed over the long term."
The Values Institute is an independent think tank of academic, non-profit and for-profit leaders committed to generating groundbreaking research and best practices in values-based marketing, relationship development and socially responsible corporate behavior. The Institute's mission is to inspire and consult companies to put their values first. With research, values consulting, and outreach events, The Values Institute provides the tools to help organizations take the steps necessary to live out their values.
is a social science research entity housed at Southern California's . The Values Institute grew out of the agency's more than two decades of work helping Fortune 500 clients and nonprofits build long-term relationships with their constituents based on shared values and socially responsible behavior. Founded by DGWB President Mike Weisman and Chesley Beaver, the agency's former director of strategic planning turned USC social science researcher, the Institute is led by an advisory board of leaders at academic, nonprofit and for-profit organizations involved in values-based marketing and social entrepreneurialism. For information, contact Mike Weisman directly at (714) 881-2300.
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Datum: 20.03.2012 - 10:00 Uhr
Sprache: Deutsch
News-ID 1094636
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