AdReady CEO to Share Insights on How National Advertisers Can Target Local Markets at BIA/Kelsey's Interactive Local Media East Event
(firmenpresse) - SEATTLE, WA -- (Marketwire) -- 03/20/12 -- AdReady, creators of powerful software that enables any marketer to master online advertising, today announced its CEO, Karl Siebrecht, will participate in a panel discussion on the hot topic of national advertisers targeting local markets as part of the annual BIA/Kelsey Interactive Local Media East Event.
The conference, taking place in Boston on March 26-28 at the Boston Marriott Copley Place, brings together top local and online advertising experts to focus on conversion, channels and commerce. Breakout tracks include sessions on local search, mobile, deals, social, video, verticals, and directories.
Siebrecht will share his perspective regarding online B2B display advertising trends during the panel entitled, "National Advertisers, Targeting Locally" taking place at 2:00 pm on March 27th. Siebrecht and other panelists will discuss why advertising's biggest boom in local is actually national. With geo-targeting options, better metrics and better creative, national brands and agencies are increasingly going the local route. The panel will explore the ins and outs of working national angles and local targeting.
For more information on BIA/Kelsey's ILM event, please visit: .
AdReady provides powerful software that enables any marketer to master online advertising. Unlike time-intensive, inefficient approaches that don't get the job done, AdReady simplifies the process with an intuitive start-to-finish solution that improves advertising ROI by successfully reaching and converting digital consumers where they live. More than 6,000 customers in the U.S. have run more than 560,000 ads across nearly 150,000 sites through the AdReady solution. AdReady has been recognized for "Best Ad Delivery Platform Innovation" by the Digital Publishing and Advertising Conference and "Service Provider of the Year" by the Washington Technology Industry Association. To learn more, please visit , follow us on Twitter (at)AdReady, or find us on Facebook.
Kelli Gail
917.981.4193
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Datum: 20.03.2012 - 08:17 Uhr
Sprache: Deutsch
News-ID 1094538
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