Gloria Gibbons, President EMEA, AP & Latina of Ogilvy CommonHealth Worldwide, to Chair EACA Health Communications Council
(firmenpresse) - PARSIPPANY, NJ -- (Marketwire) -- 03/09/12 -- Ogilvy CommonHealth Worldwide (), representing the largest assembly of creative talent in the world of healthcare communications, today announced that the company's President of EMEA, AP, Latina, Gloria Gibbons, has been elected Chairman of the Health Communications Council (HCC) of the European Association of Communications Agencies (EACA).
Ogilvy CommonHealth Worldwide is a part of the Ogilvy & Mather network () and a WPP company (NASDAQ: WPPGY) (). The organization houses and maintains individual Ogilvy CommonHealth and Ogilvy Healthworld brand identities within the marketplace.
Ms. Gibbons succeeds Max Jackson, CEO EMEA & AsiaPac of Sudler & Hennessy, who successfully chaired the HCC for the last three years. With 20 years of experience in healthcare communications consultancy, she has worked across a range of disciplines and has run agencies specializing in DTC, digital, advertising, branding, PR, medical education and consulting, working in pharmaceutical and consumer health.
"I feel honored to be elected to chair this well-established Council where we try to help to meet the demands of a healthcare industry which is increasingly European and global in its needs and outlook," Ms. Gibbons shared. "There is a lot of work to do and I am delighted to be part of this."
Her objectives as chairman of HCC are to focus on solutions to the healthcare issues that face the industry. "We are currently conducting a survey on pitch habits among our industry to better understand what could be optimized," she added. The launch of a new EACA Euro Effie pharmaceutical category in 2012 is also one of her initiatives. This new category covers communications campaigns for prescription medicines and complements the existing health category, which covers OTC medicines and beauty products.
Dominic Lyle, EACA Director General, said, "With her global experience within the health sector, Gloria is a huge asset to the HCC group responding to the very specific demands of the health industry. She brings a new, fresh perspective to our HCC activities. I am delighted to have her on board."
Ogilvy CommonHealth Worldwide, with 65 offices across 36 countries, provides marketing services including brand identity and development, clinical trial recruitment, digital/interactive services, direct-to-consumer, direct-to-patient, global integration, managed care marketing, market research and analytics, media planning and buying, medical advertising and promotion, medical education, public affairs and relations, relationship marketing, and strategic consulting. The network also offers scientific communications and publications services through a wholly owned separate legal entity.
The Health Communications Council, representing the best established European networks of health communications agencies, seeks to be recognized as the privileged partner of the European Commission, of local governments, European and national public authorities, as well as of the pharmaceutical industry in building tomorrow's healthcare communications. It is one of the five Councils of the European Association of Communications Agencies (EACA).
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Beth Paulino
SVP, Director, Communications & Public Relations
Ogilvy CommonHealth Worldwide
400 Interpace Parkway, Parsippany, NJ 07054
Tel: +1 973 352 2278
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Wendy Gerber, PhD
Associate Director
OgilvyHealthPR London
121-141 Westbourne Terrace, London, W2 6JR
Tel: +44 207108 6046
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Tamara Ramach
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Datum: 09.03.2012 - 06:00 Uhr
Sprache: Deutsch
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