Aberdeen Publishes Customer Management, Enterprise Apps, GSM, SCM, Marketing Effectiveness Research

Research Examines Partnership, Financial, and Expense Management, Sales Cycle Optimization, Supply Chain Visibility, Social Media Marketing

ID: 1091142
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(businesspress24) - BOSTON, MA -- (Marketwire) -- 03/08/12 -- , a Company (NYSE: HHS), today announced the publication of new research reports from its Customer Management, Enterprise Applications, Global Supply Management, Supply Chain Management, and Marketing Effectiveness and Strategy research practices.

The "" research study by , Vice President & Research Group Director for the Aberdeen Group research practice, details how top performing organizations are able to achieve 92% of their overall sales quota, and reduce their sales cycles and increase their win/loss ratio. Companies that fail to optimize their sales cycle will find themselves in the difficult selling environment of the economic recession with a restricted ability to close deals at the bottom of the customer acquisition funnel. To obtain a complimentary copy of the report, made possible in part by DocuSign and Qvidian visit: .

Also by Peter Ostrow, the "" research study details how top performing organizations can enable 85% of their channel selling partners achieve their annual sales quota. In the real-world, post-Great Recession economy, every penny spent as a cost-of-sale item is analyzed for its overall effectiveness, with partner relationship management being no exception to the rule. As a result, successful partner-centric sales forces have put great effort into enabling not only the OEM, but their partner community members themselves, with significant tools of the selling trade. To obtain a complimentary copy of the report made possible in part by Avangate, iasset.com, Avanade, CCI visit: .

"" prepared by , Research Analyst, , and , Senior Research Analyst, , of Aberdeen, reveals that CFOs strive to maintain real-time visibility to financial data and information through a strategic mix of process innovation and technology implementation. These financial management initiatives include the effective management of global transactions and risks, among them the streamlining of procure-to-pay and order-to-cash processes, the improvement of financial accounting and reporting, and the improvement of resource management and workforce productivity. These initiatives, in conjunction with tools that enable accurate planning and forecasting, automated financial transactions, and proactive risk management, form the strategy companies are using to succeed in the global environment. To obtain a complimentary copy of this report, provided in part by Infor and Prophix, visit: .

"," prepared by , Senior Research Analyst for the Aberdeen Group research practice, highlights the growing strategic nature of travel and entertainment (T&E) expense management and its companywide effects on business growth. The research finds leading organizations relying on a series of "pillars," including mobile travel and expense management applications/portals, corporate card and expense management system integration, and automated analytics and business intelligence, to drive superior levels of business travel spend-under-management and corporate travel policy compliance. To obtain a complimentary copy of this report, made available in part by Apptricity, Concur Technologies, InterplX, Nexonia, and Spendvision, please visit: .

"," prepared by , Director for the Aberdeen Group practice, reveals that the increased complexity of global supply chains has led to longer lead times, more pipeline inventory, and the need to control downstream and upstream logistics. Recent supply chain visibility research indicates that growing supply chain complexity is the top business pressure (44%), contributing to increased supply chain management costs. This report focuses on gaining visibility into critical elements across the end-to-end logistics network for improving cost and service. Only then can it apply tools to agilely adapt to the information it collects. To obtain a complimentary copy of this report visit: .

The benchmark report by , Senior Research Analyst for the Aberdeen research practice reveals not only that social media lead generation is the top strategy of leading companies, but that these top-performing companies generate over 240% more marketing generated leads from social media than all other companies. Aberdeen's research reveals that leading companies are more likely to have social media integrated with established marketing channels, processes and metrics, including email marketing, lead management and lead measurement. The next step for many B2B marketers is to make social media a more normalized part of their marketing campaign management. To obtain a complimentary copy of this report visit: .

Aberdeen provides fact-based research and market intelligence that delivers demonstrable results. Having queried more than 30,000 companies in the past two years, Aberdeen is positioned to educate users to action: driving market awareness, creating demand, enabling sales, and delivering meaningful return-on-investment analysis. As the trusted advisor to the global technology markets, corporations turn to Aberdeen for insights that drive decisions.

As a Harte-Hanks Company, Aberdeen plays a key role of putting content in context for the global direct and targeted marketing company. Aberdeen's analytical and independent view of the "customer optimization" process of Harte-Hanks (Information - Opportunity - Insight - Engagement - Interaction) extends the client value and accentuates the strategic role Harte-Hanks brings to the market. For additional information, visit Aberdeen or call (617) 854-5200, or to learn more about Harte-Hanks, call (800) 456-9748.

© 2012 Aberdeen Group, Inc., a Harte-Hanks Company


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Date: 03/08/2012 - 09:05
Language: English
News-ID 1091142
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