25,000 Canadians Air Their Passion for Vacuuming at LoveToVacuum.com
Canada's only online community for all-things vacuuming expands with new features, contest
(firmenpresse) - TORONTO, ONTARIO -- (Marketwire) -- 02/28/12 -- Editors note: There is one photo associated with this press release.
More than 25,000 Canadian 'vacheads' have come clean about their obsession with vacuuming on . To celebrate, the cheeky online community devoted to all-things vacuuming is introducing new features like celebrity vacuum confessions, the Fit Home Quiz and a consumer contest. The site was originally launched in 2009 by Electrolux Home Care Products Canada.
The new feature exposes the vacuum secrets of individuals like fitness guru , YummyMummyClub.ca founder , and , a.k.a. Charles the Butler. More celebrity confessions will be featured on the site on an ongoing basis.
The new helps determine which cleaning profile best suites visitors' personalities based on a series of short, playful questions. Visitors can also enter a to win an Electrolux Nimble upright vacuum. New seasonal contests will be announced on the site throughout the year.
"For many Canadians, vacuuming is not a chore, it's a guilty pleasure," said Paul Jeffrey, Director of Marketing, Electrolux Home Care Products Canada. " is a meaningful, interactive community where people can have some fun, share tips and make house cleaning enjoyable."
Vacheads can engage in a number of activities on LoveToVacuum.com, including:
- Get the dirt on the latest
- Come clean and what makes them vachead
- Take the to determine which cleaning profile best suites their personality and home
- (vacuum card) to domestically-challenged family and friends as a not-so-subtle hit that it's time to pitch in with housekeeping
- Connect with vacuum dealers using the
- (vacuum ringtone)
- Buy a LoveToVacuum t-shirt in the
- the hottest vacuum products
The LoveToVacuum online community is a uniquely Canadian initiative for the Electrolux brand. The site includes the , as well as and profiles. The creative concept and site development was executed by Pilot PMR, who serve as ongoing community managers. SIMS Advertising will support the expansion of the site through advertising initiatives and in-store collateral across Canada.
About Electrolux Home Care Products - EHCP
Electrolux is a global leader in household appliances and appliances for professional use, selling more than 40 million products to customers in more than 150 markets every year. The company focuses on innovations that are thoughtfully designed, based on extensive consumer insight, to meet the real needs of consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, vacuum cleaners and cookers sold under esteemed brands such as Electrolux, AEG-Electrolux, BEAM, Eureka and Frigidaire. In 2010, Forbes Magazine named Electrolux one of the top five global companies in consumer durables and one of 130 Global High Performers. For more information go to .
To view the photo associated with this press release, please visit the following link:
Contacts:
Pilot PMR for Electrolux Home Care Products Canada
Antonella Giancarlo
416-462-0199 Ext. 36
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 28.02.2012 - 10:13 Uhr
Sprache: Deutsch
News-ID 1087755
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
TORONTO, ONTARIO
Phone:
Kategorie:
Home & Garden
Anmerkungen:
Diese Pressemitteilung wurde bisher 155 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"25,000 Canadians Air Their Passion for Vacuuming at LoveToVacuum.com
"
steht unter der journalistisch-redaktionellen Verantwortung von
Electrolux Home Care Products Canada Inc. (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
