Anthem Worldwide's Kathy Oneto to Speak at the 8th Annual M2W: Marketing to Women Conference
Presentation Will Focus on Marketing to the True Motivations of Three Generations of Women
(firmenpresse) - SAN FRANCISCO, CA -- (Marketwire) -- 02/28/12 -- Anthem Worldwide, the brand development division of Schawk, Inc. (NYSE: SGK), whose integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences, announced that Kathy Oneto, vice president of brand strategy, has been invited to speak at the 8th Annual M2W®: Marketing To Women Conference.
M2W® is dedicated to exploring the economic and cultural impact of women worldwide. Over the years, M2W® has grown to be the world's premier conference on marketing to women, featuring the very latest research case studies, workshops and how-to-sessions, and teaching marketers how to reach women on every communication channel. Content runs the gamut from traditional print advertising and packaging to the very latest digital media. M2W® is annually attended by Fortune 1000 senior brand marketing executives from all over Europe, the Middle East, North and South America, Australia and Asia.
"It's no secret that women dominate purchasing in almost every category," said Nan McCann, M2W® producer. "That's why we're expanding the activities surrounding this year's M2W®, a two-day national marketing conference to be held April 24 and 25 at The Chicago Cultural Center as part of Women Mean Business!™ week."
Ms. Oneto will address how marketers can more powerfully market to women in a way that is consistent with their desire to set their own course and follow their own motivations, whether they are Millennials, Generation X or Baby Boomers. Based on Anthem Worldwide's recent study conducted by Ipsos, a survey with a national sample of 1,033 females from Ipsos' U.S. online panel, Oneto will share the surprising insights that were found to be consistent across these generations. Her presentation, "Marketers Are From Mars, Women Are From Venus: Marketing to The True Motivations of Three Generations of Women," will be delivered at the M2W® conference.
According to Oneto, "For marketers, these findings mean that there is an opportunity to forge a new relationship with women, one founded on empathic understanding, rather than one formed simply from an informed vantage point, a relationship founded on women's internal motivations rather than the persistent expectations that have passed across generations."
Kathy Oneto is also the author of the white paper "Today's Women: Newfound Power, Persistent Expectations" from which her talk will be inspired.
She speaks frequently on branding and marketing issues at industry conferences and on BrandSquare Powered by SCHAWK! (). Some of her past presentations have included "Brand Building: Alive, Well and Absolutely Essential," "Brand Relevance in A Changing World," "Emerging From The Man Cave: Targeting Today's New Male Consumer" and "Brand Governance in The Private Brands Revolution."
To access "Today's Women: Newfound Power, Persistent Expectations," please click the following link:
To learn more about M2W®: The Marketing To Women Conference, the nation's premier conference on marketing to women to be held April 24 and 25 at The Chicago Cultural Center, please visit
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is the brand development division of Schawk, Inc. (NYSE: SGK). Anthem's integrated global network provides innovative solutions to articulate, unify and manage brand impact to create compelling and consistent brand experiences. We do this by aligning our strategic, creative and executional talent worldwide with the business needs of companies seeking a competitive advantage. Anthem offers a full range of branding and design services through our network of world-class design professionals in 11 cities. Anthem is presently located in Chicago, Cincinnati, Düsseldorf, Hilversum (The Netherlands), London, New York, San Francisco, Singapore, Sydney, Toronto, and York (U.K.). For more information on Anthem, please visit and . Follow Anthem on .
. is a leading provider of brand development and deployment services, enabling companies of all sizes to connect their brands with consumers. With a global footprint of operations in 25 countries, Schawk helps companies create compelling and consistent brand experiences by providing integrated strategic, creative and executional services across brand touch points. Founded in 1953, Schawk is trusted by many of the world's leading organizations to help them achieve global brand consistency. For more information about Schawk, visit . Follow Schawk on and .
Kathy Oneto
VP, Brand Strategy, Anthem (San Francisco)
(415) 896-9399
Jennifer Adams
Corporate Communications
(513) 562-3506
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Datum: 28.02.2012 - 07:30 Uhr
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News-ID 1087548
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