Perks and Challenges in the $4 Billion Office Coffee Service Market
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 02/21/12 -- Office coffee service (OCS) sales are on the
rebound after slumping during 2008-2010, according to a just-released
report from market research firm Packaged Facts. Office coffee service
sales (including related hot beverage and creamer/sweetener supplies)
approached the $4 billion mark in 2011, and are forecast to grow 3.5% in
2012 and in 2013.
The competitive landscape and consumer trends are transforming the where,
how, and what of coffee drinking in the workplace. Packaged Facts consumer
survey data show that among full-time employed daily coffee drinkers who
have drunk coffee at work within the last seven days, the office coffee pot
remains king, with 50% drinking an office coffee pot brew while at work.
Even so, almost a quarter (22%) drink individually brewed coffee from
coffee pods/k-cups, among whom 70% use coffee pods/k-cups supplied by their
employer. Moreover, while the office coffee pot is the most common way to
grab a cup of coffee at work, it is also the option with which employees
are least satisfied.
Convincing employers that office coffee service can increase productivity
and morale -- and thereby justify the cost associated with office coffee
service -- is key to the industry's future success. Many employees do use
coffee as a productivity booster, and view high-quality office coffee as an
important workplace perk. Packaged Facts data show that among coffee-
drinking workers, 40% "strongly" agree and 43% "somewhat" agree that coffee
helps keep them productive through the workday.
In addition, according to David Sprinkle, publisher of Packaged Facts,
"opportunity exists for office coffee service providers that blend a wider
variety of beverage options speaking to health and wellness." Wellness
programs have continued to gain momentum in Corporate America to address
skyrocketing health care costs and reduce absenteeism, along with enhancing
productivity throughout the workday.
Significant challenges nonetheless remain for market. For example, while
targeting coffee drinkers primarily means targeting breakfast, 71% of the
66 million full-time employed adults who drink coffee on a daily basis do
so before they get to the office -- more people than drink it while they
are at work. So the drive-thru or stop-in foodservice and
coffeehouse/donut chains are formidable competitors to office coffee
service.
The entrance of Starbucks and Dunkin Donuts into the single brew coffee
space throws an additional wild card into the market. The OCS market may
be undercut by single brew systems that allow consumers to swap in their
own K-cups, already widely available to them via office supply vendors and
big-box stores. Packaged Facts reports that single-brew systems and
Starbuck's VIA coffee sticks are playing a major role in the decline in
whole bean coffee usage among higher-income groups, and single-serves will
have an analogous cannibalization effect on office coffee service sales.
At the same time, smaller office coffee operators face increasing
competition from national contractors Aramark and Compass Group, which are
aggressively growing their presence in office coffee service via
acquisition. For smaller players, this will mean targeting locations with
smaller headcounts, where national players will be less likely to tread.
For more information, please visit or
.
-- Packaged Facts, a division of
MarketResearch.com, publishes market intelligence on a wide range of
consumer market topics, including consumer demographics and shopper
insights, consumer financial products and services, consumer goods and
retailing, consumer packaged goods (including foods and beverages, health
and beauty care, and household products), and pet products and services.
Packaged Facts also offers a full range of custom research services. To
learn more, visit: . Follow us on Facebook, LinkedIn
and Twitter.
Contact:
David Sprinkle
Themen in dieser Pressemitteilung:
Unternehmensinformation / Kurzprofil:
Datum: 21.02.2012 - 11:59 Uhr
Sprache: Deutsch
News-ID 1085158
Anzahl Zeichen: 0
contact information:
Contact person:
Town:
NEW YORK, NY
Phone:
Kategorie:
Beverages
Anmerkungen:
Diese Pressemitteilung wurde bisher 134 mal aufgerufen.
Die Pressemitteilung mit dem Titel:
"Perks and Challenges in the $4 Billion Office Coffee Service Market
"
steht unter der journalistisch-redaktionellen Verantwortung von
Packaged Facts (Nachricht senden)
Beachten Sie bitte die weiteren Informationen zum Haftungsauschluß (gemäß TMG - TeleMedianGesetz) und dem Datenschutz (gemäß der DSGVO).
