New Book About Brand Rituals Reaches No. 1 in Marketing Category on Amazon
(firmenpresse) - CHICAGO, IL -- (Marketwire) -- 02/17/12 -- "" (Spyglass Publishing) by CEO has reached the number Amazon's sales and marketing category.
In his book, Raj writes that building a brand is no longer about affecting consumer beliefs but about changing customer behavior, and he challenges long-standing marketing myths.
Building brand rituals involves four steps for marketers:
Offer a new value equation for your brand to get the initial transaction
Make digital the core channel for all brand communications
Build connections with relevant innovations in products, services and customer experiences
Create a bond that aligns with your target customer's core values
Raj became CEO in January 2012 of the newly formed Hyper Marketing Inc. Based in Chicago, HMI is the largest independent marketing-services network in North America with 1,300 employees in 24 offices in 19 cities.
A native of Mumbai, India, Raj has held executive-marketing positions at agencies including Euro RSCG, Wunderman, Grey, JWT, FCB and Bayer Bess Vanderwarker.
Hyper Marketing is the largest independent marketing-services network in North America. The newly formed company has 1,300 employees in 24 offices across the country, with expertise in digital, direct, data, promotion, shopper marketing, Hispanic, and media buying and planning. At Hyper Marketing, everything revolves around changing consumer behavior and driving transactions in a hyper connected world. The companies in Hyper Marketing's portfolio partner with CMOs of many of the world's most well-known brands including AT&T, Dell, eBay, Kellogg's, Office Depot, The Home Depot and Unilever to develop integrated programs that deliver profitable results.
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Kathy Sampey
DiGennaro Communications
212-966-9525
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Datum: 17.02.2012 - 17:49 Uhr
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