Doubling Down on the $730 Billion Commercial/Small Business Card Market
(firmenpresse) - NEW YORK, NY -- (Marketwire) -- 02/16/12 -- With job creation showing signs of accelerating at the beginning of 2012, there is a renewed sense that business expansion will once again breathe life into the U.S. economy. And, with speculation that international economies may experience slower growth or even mild recession, now is the time for card issuers and marketers to double-down on the $730 billion U.S. commercial and small business card market, according to Packaged Facts' just-released report on : .
While the need for many issuers to be somewhat risk averse may remain, small business card issuers and marketers that find a balance between risk management and aggressive promotion will be richly rewarded once the U.S. economy is expanding at full speed. At the same time, an extraordinary opportunity exists for commercial card issuers, particularly for purchasing cards, to capture the $21 trillion automated clearing house (ACH) universe of commercial electronic payments.
Several trends will be at the forefront over the next few years as commercial card issuers and marketers jockey for position in an increasingly competitive landscape. Analytical tools for the card issuers and the card program managers will become more robust and flexible as risk management and fraud detection become increasingly important.
The growing interest in mobile payments and technology in the consumer space is expected to find its footing commercially as well, according to David Sprinkle, publisher of Packaged Facts. The $400 billion U.S. small business card market will continue to walk that fine line between consumer and commercial with the potential for additional regulatory cardholder protections. Moreover, commercial cards will benefit from increased penetration by companies seeking to further reduce costs.
Please visit MarketResearch.com or for additional information.
-- Packaged Facts, a division of MarketResearch.com, publishes market intelligence on a wide range of consumer market topics, including consumer demographics and shopper insights, consumer financial products and services, consumer goods and retailing, consumer packaged goods (including foods and beverages, health and beauty care, and household products), and pet products and services. Packaged Facts also offers a full range of custom research services. To learn more, visit: . Follow us on Facebook, LinkedIn and Twitter.
David Sprinkle
11200 Rockville Pike
Suite 504
Rockville, Maryland 20852
800.298.5294
240.747.3004 f
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Datum: 16.02.2012 - 14:58 Uhr
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