CGT Reveals 2012 Readers' Choice Survey Results
Senior-Level Consumer Goods Executives Identify Their Most Valued and Used Solution and Service Providers Across 10 Categories
(firmenpresse) - RANDOLPH, NJ -- (Marketwire) -- 02/03/12 -- Consumer Goods Technology (CGT) (), a B2B publication serving more than 58,000 decision-makers in the consumer goods industry, has announced the results of the 2012 Readers' Choice Survey (). This benchmark survey is the premier resource for consumer goods executives that are evaluating existing and future business and technology investments.
Published in January 2012, the survey draws on feedback from senior-level executives from more than 100 consumer goods companies to rank service and solution providers in 10 categories:
-- Supply Chain Planning
-- Supply Chain Execution
-- Customer Relationship Management
-- Trade Promotion Management
-- Enterprise Resource Planning
-- New Product Development and Introduction
-- Business Intelligence
-- Demand Data Analytics
-- Consulting
-- Outsourcing
Industry analysts from Gartner, IDC and more complement the findings with a detailed analysis of each category, comparing this year's lists to 2011 results and highlighting emerging trends.
CGT also recognizes companies in each category that received special accolades from readers in the following areas:
-- Customer Experience: This recognition identifies the one company that received the highest average customer satisfaction rating from users in its respective category.
-- SMB Market: This recognition identifies the most used and valued solution or service provider in a category among the participating consumer goods firms with revenue equal to or less than $1 billion.
Plus, an "Editors' Pick" section recognizes companies that did not fall within the lines of the larger categories, but offer additional and/or unique support to supply chain, sales and marketing and innovation strategies.
Visit and find out how your solution and service providers stack up against the competition.
CGT (Consumer Goods Technology) delivers insights at the intersection of business and technology. Owned by Edgell Communications, Inc., it is the leading resource for consumer goods executives looking to improve business performance. Delivering content in print, online and face-to-face, CGT reaches an audience of more than 58,000 consumer goods executives ranging from managers and directors to the VPs and CIOs. CGT also covers all major segments of the consumer goods sector, including Food, Beverage, Packaged Goods, Apparel and Footwear. For more information on CGT, visit .
Contact:
Alliston Ackerman
Consumer Goods Technology
973-607-1399
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Datum: 03.02.2012 - 10:00 Uhr
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