Naked Princess Announces Launch of Luxury Lifestyle Brand That Redefines Beauty
(firmenpresse) - BEVERLY HILLS, CA -- (Marketwire) -- 01/24/12 --
is a new luxury brand that believes in "boudoir as a state of mind" and has created a sophisticated online world, , scent-based & , and digital content to spread their lifestyle vision. It is about transforming ordinary moments into intimate and intelligently sensual experiences. This approach is integral to the brand's DNA. Rather than a campaign, it is an ongoing movement that celebrates romance, beauty, and femininity with a fresh California point of view. Everything Naked Princess creates must serve this mission and inspire women to live beautifully, love deeply, and reign joyfully.
CEO & Founder, Jordana Woodland, states: "I wasn't interested in creating just another lifestyle brand with great products. There are already a lot of companies that do that. I wanted to create a line of products and a world that TRANSFORMED a woman's state of being -- whether she makes a purchase or not." To that end, Naked Princess publishes [] , the brand's free online magazine of curated delights, which entertains and educates women on Naked Princess' elevated concept of boudoir.
The initial distribution push will be primarily online with the launch of , an interactive destination website that embraces digital-savvy luxury consumers. Additionally, lingerie and relevant beauty products will premiere to exclusive retailers at the CURVE trade shows in February 2012.
The first Naked Princess couture lingerie collection, [photos: ] was shot by Neil Kirk of Hugo Boss & Swarovski fame and styled by Vivienne Palmer, former fashion editor of Elle UK. All collections are hand-crafted by a certified couturier, using the finest silks, laces & cashmere blends from France and Italy. The brand has a commitment to supporting jobs in the USA and keeping a close eye on the manufacturing process, which led them to manufacture in California. In its first year, 2 luxury lingerie collections will be introduced, including hand-numbered and signed limited-edition garments.
Naked Princess Co-founder and Creative Director, Becca B. Frank, believes: "As women, we recognize that taking the time to add beauty and meaning to one's life unfortunately falls by the wayside for many of us. We created our products to help women tap into that sensual experience or discover it for the first time." Part of how Naked Princess accomplishes this is by formulating luxurious scent-based beauty products that complement the brand's couture lingerie. Unlike most luxury brands, Naked Princess strives to create these beauty products in refillable & reusable keepsake components, intended not only for personal use, but for gifting. The company also focuses on cleaner, healthier formulations. According to Frank, the extra investment spent on these endeavors is "about more than being eco-chic. We believe our customers deserve to be beautiful and healthy and the intention is that she shares this experience with others." A prime example of this dedication is ($50) [photos: ], a luxurious lip treatment that competes with La Mer's gold standard formula, but has the added benefit of containing a naturally-derived lip plumper and being housed in a reusable & refillable jewel-like keepsake compact.
The Naked Princess website is a socially dynamic platform and has integrated social networking via , , and 'Share This.' Commenting and a "Like" option on all web pages allow visitors to tag and share their favorite products or articles.
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Based in Beverly Hills, CA, Naked Princess is a new luxury lifestyle brand that believes "boudoir is a state of mind" and has created a sophisticated online world, couture lingerie, eco-chic scent-based body & lip products, and digital content to spread their lifestyle vision. The brand celebrates romance, beauty, and femininity with a fresh California perspective and inspires women to live beautifully, love deeply, and reign joyfully.
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CONTACT:
Michael Montanez
Director of Marketing & PR
310.271.1199 ext. 117
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Datum: 24.01.2012 - 08:12 Uhr
Sprache: Deutsch
News-ID 1075873
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