White Goods Pulled in Nearly 1m Consumer Online Searches in the Lead Up to Christmas
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 01/19/12 -- In the lead up to Christmas, white goods attracted 957,000 consumer searches on Google.co.uk, according to the latest quarterly report, ', by leading independent specialist search and social marketing agency, Greenlight. Dishwasher and laundry products had close to 364,000 UK consumer searches, making up a third of the total number of white-goods related queries.
Greenlight's report profiles search behaviour in the white goods sector. It analyses which brands, retailers and review sites were the most visible in both natural and results and therefore had the greatest share of consideration when UK consumers searched for white goods on Google UK. The report also assesses which brands interacted well on social media networks.
Overall, Greenlight's analysis established that in November:
Notes to Editors
Greenlight's report, ', profiles search behaviour in this sector. It assesses which brands, websites and review sites are the most visible in natural, paid media results, and social media and hence have the greatest share of consideration when UK-based searchers go to Google UK to find white goods.
About Greenlight
Greenlight is a leading independent specialist search and social marketing firm, the largest of its kind in Europe and the fastest growing. With over 100 blue-chip clients including Santander, New Look, Sky and ghd, Greenlight is a leader in the search marketing space, and is recognized worldwide for its commitment to delivering record ROI for its clients and investing in the future of search.
Greenlight is considered the premier thought leader in the sector, publishing widely read industry reports, original research, speaking at trade events, and delivering a highly respected digital marketing training programme via the Greenlight Academy. Founded in 2001, Greenlight is headquartered in London, with offices in New York. .
Contacts:
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or for further information about this report contact:
Greenlight
Krishna Rao
+44 (20) 3326 6232
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Datum: 19.01.2012 - 02:00 Uhr
Sprache: Deutsch
News-ID 1074397
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