Picanto and Schreyer-A Prize Pair for Kia in the Top Gear Awards!
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 01/16/12 -- The and the brand's Chief Design Officer, Peter Schreyer have picked up a brace of honours in the BBC Top Gear Magazine annual awards.
The compact Picanto has been named Bargain of the Year and Schreyer was selected as one of the Men of the Year in the awards issue, out today - 30 November 2011.
The has been showered with awards since its launch in June this year and BBC Top Gear Magazine said of the car: "Finally, here's a Korean supermini that you might choose over, say, a Fiat 500. You want a bargain? The car we have here is a touch over 10 grand, but you can have one for under eight. That's two grand less than the cheapest Cinquecento, and - for our money - the better car.
"This is the Picanto, our Bargain Car of the Year, a fluorescent metaphor for South Korea's journey from the havoc of wartime to economic enormity. A prime example of how this place is spooking big businesses, not just with cheap substitutes, but with properly desirable stuff, from smartphones to tellies to cars," it added.
Peter Schreyer - the man behind the team that created the Picanto's strong identity - was selected for his clear design leadership at .
The commendation said: "Good design is basically about creating products people want to buy. Peter Schreyer has presided over that process at Kia with impressive fortitude and skill."
Schreyer commented: "I am hugely honoured by BBC Top Gear's generosity both to me and, more importantly, to our Picanto. I have said before that it is incredibly rare for a designer to be given a clean sheet of paper when joining a company - but I think with this award, the bravery of that decision has clearly paid off!
"Top Gear is famous around the world as probably the most independently minded magazine staffed with car enthusiasts who are not afraid to say what they think - so this award truly excites every one of us within Kia," he added.
The full story behind the awards can be read in the BBC Top Gear Magazine Awards issue that hit the news-stands on November 30.
This isn't the Picanto's only award this year. The Picanto is Kia's fourth iF product design award in three years, following prizes for the Venga B-segment MPV, the and all mid-size saloon. Additionally, the brand has won the red dot design award four times in recent years.
About Kia
As a global company, Kia Motors produces in excess of 2 million cars a year and, as such, a wide range of Kia vehicles including passenger cars, commercial vehicles and buses can be seen throughout the world.
Kia is on a relentless drive to upgrade the style and quality of its entire model range while hammering down fuel consumption and CO2 figures. The all went on sale in the UK on 1st September and is a major step forward in meeting Kia's aims.
For further information on Kia, please visit Kia website, .
Contacts:
Kia Motors
Stephen Kitson
Communications Director
01932 832075
Kia Motors
Matthew Bendall
Press Officer
01932 832073
Kia Motors
Sara Drummond-Bell
Press Officer
01932 832072
Kia Motors
Carly Escritt
Press Officer (Press Fleet)
01932 832071
Kia Motors
Gina Keith
Press Office Assistant
01932 832079
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Datum: 16.01.2012 - 01:00 Uhr
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