Monarch Customers Vote Venice!
(firmenpresse) - LONDON, UNITED KINGDOM -- (Marketwire) -- 01/13/12 -- To celebrate its significant expansion into the Mediterranean this summer, leading scheduled leisure airline Monarch recently launched a Facebook competition pitting their exciting new routes against each other in a public vote.
Customers who voted were automatically entered into a prize draw to win free flights to the destination for which they voted. As part of the competition Monarch Airlines also announced a GBP 10 discount off flights to the destinations that reigned victorious.
Over 2,500 new Monarch Airlines Facebook fans voted to help topple flights to Milan in a landslide victory of 2,325 votes to 560. A worthy winner, Venice is one of the most beautiful cities in the world.
Steeped in history, Venice is filled with enchanting architecture and breathtaking sights. The unique network of picturesque canals and the extensive range of museums and art galleries including the Guggenheim and the Gallerie dell'Accademia keep lovers of the arts returning year after year.
Monarch's 'Italian Job' competition also asked Facebook fans to vote between and flights to Verona. Rome emerged the clear winner, with a staggering 79% of users voting for Italy's capital city. Outside of Italy, Barcelona flights enjoyed a victory against flights to Dubrovnik, attracting over two-thirds of the total vote. European destinations also beat out competition from further afield; with Sharm El Sheikh losing out to the Canary Islands favourite Tenerife.
The competition ignited the imagination of Monarch's online community, resulting in a 66% increase Facebook likes and 3614 new fans.
No fewer than (i)14 new routes from Monarch's four UK bases of London Gatwick, London Luton, Birmingham and Manchester are part of Monarch's expansion strategy, which were announced in June. The focus on scheduled services and top new European destinations will see cheap flights available to Italy, Croatia and Greece. The increased number of destinations will be coupled by the addition of two new awe-inspiring Airbus 320s to Monarch's fleet.
Commenting on the strategy, Managing Director of Monarch Airlines, Kevin George said: "Adding Italy to our network will further reinforce our position as the leading leisure-focused airline serving the Mediterranean and the Canaries. The addition of two new aircraft to the fleet is great news, and marks the start of our fleet expansion plans, which will see the fleet grow from 30 to around 40 aircraft in the medium term."
Notes to Editors:
With around 9,000 fans join the action at .
(i)Flights to the 14 new routes went on sale on the 4th November and are available from: .
About Monarch
Monarch, the scheduled European leisure airline, operates flights to Croatia, Cyprus, Egypt, Gibraltar, Greece, Italy, Portugal Spain and Turkey from Birmingham, London Gatwick, London Luton and Manchester airports. In addition to year-round low fares, Monarch also offers a bespoke "build your own class of travel" range of products and services both on the ground and inflight. All customers are allocated a seat at check-in but for those wishing to select where in the cabin they sit to ensure that families and groups are seated together, seats can be pre-booked from GBP 4.99 per one-way flight. For customers looking for added comfort, extra legroom seats are also available offering up to six inches of extra space from only GBP 9.99.
Customers travelling on scheduled flights can also avoid booking charges by paying for their flights using a debit card or for a fixed GBP 10 fee, can pay by credit card - regardless of the value of the transaction or the number of people travelling.
They can also take advantage of 'Happy Hour', which is available between 12.00 and 14.00 every day and offers a selection of Monarch's lowest fares, plus online check-in, which is available between 18 days and four and a half hours prior to departure. With a great range of tasty hot and cold meals that can be pre-booked or purchased onboard, flying with Monarch really couldn't be simpler.
In addition to direct -sell flights, Monarch also provides seat allocations to some of the UK's leading tour operators and offers a huge range of great value holidays, accommodation options, car hire and travel insurance.
For further information or to book Monarch flights, Monarch Holidays or Monarch Hotels, please visit .
Contacts:
For further media information contact:
Monarch
Rebecca Cornell
PR & Internal Communications Co-ordinator
01582 398089
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Datum: 13.01.2012 - 11:10 Uhr
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News-ID 1072799
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