LeadMD Acquires CRM Services Company Marketing Engine
LeadMD Now Offers Two Service Platforms to Bridge the Gap Between Marketing and Sales
(firmenpresse) - PHOENIX, AZ -- (Marketwire) -- 01/12/12 -- , a provider of marketing automation services, has acquired , a CRM services company that specializes in Salesforce.com implementation. With the acquisition, LeadMD will expand upon their marketing-to-sales solution that includes process development, integration of and software, , and content development. The acquisition includes all of Marketing Engine's intellectual property, customer relationships, and employees including founder and principal, Tyeson Cluff.
"This acquisition means we have even more experts in-house to bolster our entire service offering and help align our customers' sales and marketing efforts," said Justin Gray, CEO of LeadMD. "Marketing Engine has a proven track record of helping customers improve sales and business processes through CRM best practices, so our methodologies are perfectly in-line. We're very excited to merge these two services and offer something truly unique."
LeadMD now offers two branded channels of services called "Sales Clinic" and "Marketing Clinic." Customers can sign up for the services separately or as an integrated solution.
The Sales Clinic will offer the following services:
Existing CRM audit
Business workflow automation
Develop or enhance inside and outside sales processes
Customer service & support processes
CRM implementation and integration
Reporting
The Marketing Clinic will offer these services:
Marketing process & strategy
Buyer persona establishment
Marketing automation software implementation
Lead scoring & nurturing
Content development & delivery
CRM Integration
"The joining of our two services means clients will see increased revenue and better lead conversion. That's what CRM and marketing are supposed to achieve, and we're making it that much easier for customers," said Tyeson Cluff, founder of Marketing Engine. "LeadMD has built strong credibility in the marketing automation industry. I'm thrilled for Marketing Engine to be a part of this company."
LeadMD is a Marketo premier partner that helps SMBs develop and perfect their current system into high performance programs. Many businesses aren't getting the most out of their marketing automation software, or don't know how to implement a program. LeadMD quickly evaluates the weakest areas of current marketing automation campaigns, and now sales campaigns. The company specializes in implementing fully managed solutions that maximize sales and marketing budgets.
LeadMD is a marketing services firm specializing in and marketing performance management. Founded in 2010, LeadMD is a full service marketing solution that helps SMBs make sense out of marketing automation and CRM. With deep expertise in Marketo, Salesforce integration, and in how to shape a strong working funnel, LeadMD can develop, streamline, and maximize any lead generation program. For more information, please visit . Find us on: , , , .
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Datum: 12.01.2012 - 07:18 Uhr
Sprache: Deutsch
News-ID 1072364
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