Swimco: Swimwear for Snowbirds
Coverage Can Be the Key to Confidence
(firmenpresse) - VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 01/04/12 -- Editors Note: There are 3 photos and a video associated with this Press Release.
Lori Bacon, President of Western Canadian swimwear retailer Swimco, believes that women tend to feel anxious about swimsuit shopping mostly because they don't know their options. "There's a fear of having to squeeze into a teensy piece of lycra that highlights our wobbly bits and makes us feel completely exposed." Fortunately, as demonstrated by Swimco's 2012 swimwear collection, there are many swimsuit styles with additional coverage that are still trendy, and even add that sexy appeal of leaving something to the imagination.
This season's most flattering trend for snowbirds wanting to keep things under wraps? The swimskirt. It's a tennis skirt style lycra bottom with a built-in brief, so it can be worn around the resort and directly into the water. Typically falling just above the mid-thigh, Swimco's customers love the extra bum and leg coverage.
Confesses Bacon, "One of the reasons we're carrying the swimskirt in so many different brands and prints this year is that it's my personal favourite style. I wear it at the beach on my Winter getaway, and at the lake in the Summer. Paired with a tankini top, it looks more like a little dress than a swimsuit. Most importantly, I feel covered, so I can relax and enjoy my vacation."
Although Swimco also offers a full selection of more revealing styles for women who want to show some serious skin on the beach, at this time of year they cater specifically to those looking for coverage and fit solutions like tummy tamers or added bust support. Bacon's advice for women who would rather visit the dentist than try on swimwear? "Let us help you. Our Fit Experts are trained to recommend styles that will flatter your body shape. Swimsuit shopping can be much easier than you think."
Swimsuit cover-ups are also a top seller during cruise season, and can be thrown over a swimsuit for extra coverage when out of the water. Current cover-up trends are kaftan-style pullovers in a sheer fabric, and ankle-length maxi dresses.
To arrange an interview with Swimco President Lori Bacon, or for more information on swimwear trends, contact Alison Wandzura at or 604-202-7682. Swimco's Fit Experts instill confidence in customers by fitting them with swimwear that makes them look and feel their best. Visit one of Swimco's 25 locations for the best selection of swimwear in Western Canada.
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Swimco
Alison Wandzura
604-202-7682
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Datum: 04.01.2012 - 11:59 Uhr
Sprache: Deutsch
News-ID 1069965
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