Murray Feiss and Monte Carlo Fan Company Make Debut as One Organization/Sister Brands at International Lighting Market
Companies Unveil New Complementary Brand Identities, Murray Feiss Brand Name Changes to Feiss
(firmenpresse) - BRONX, NY -- (Marketwire) -- 01/04/12 -- and announced today the companies will make their debut as one organization with equal, sister brands at the Dallas International Lighting Market (January 19-23, 2012). The companies also unveiled new visual identities for each brand -- including new, complementary logos and color schemes. In addition, the Murray Feiss brand name will be shortened to.
The two brands are exhibiting together for the first time in January at the Dallas International Lighting Market in their combined and completely redesigned 25,000 square foot lighting showroom (#4010-TM).
"We're thrilled to bring the Monte Carlo brand into the Feiss family as its products are a wonderful extension to the Feiss product line," said Maria Scutaro, incoming president of Feiss Lighting. "Because this integration generates opportunity for the two well-respected brands to continue to grow separately while offering new, joint operational efficiencies, we'll offer even more value and convenience to our customers."
"The Monte Carlo team is equally excited about these changes and to build our presence among lighting showrooms by delivering innovative new solutions for high style and high quality ," said Scott Forst, incoming vice president of sales, Feiss/Monte Carlo. "We're also very enthused about the incorporated approach we'll offer showrooms to support their sales efforts of both the Feiss and Monte Carlo brands."
The Feiss and Monte Carlo integration offers showrooms numerous benefits including one simple invoice, order and shipment process; united customer service practices; combined freight efficiencies; and powerful new joint sales programs and promotions that provide greater value and savings for customers. A new Feiss/MonteCarlo iPad sales tool will be used to help simplify and improve the sales process of both brands and assist sales representatives in strengthening their relationships with customers.
"The goal of our new Feiss brand identity is to reflect the rich history and attributes that made the Murray Feiss brand what it is today, but also highlight its fashion focus and promise for the future," continued Scutaro. "An expansive selection, accessible price points and exceptional customer services -- attributes that have always been hallmarks of Murray Feiss Lighting -- will remain core to the Feiss brand."
The new Feiss logo features a classic bold font designed to resonate with style-conscious consumers who value strong brands. The company's 1955 founding date is also a key component of the new logo, exemplifying that it's an established, reliable brand with outstanding customer service. A refreshed Monte Carlo logo will also be rolled out, which appropriately complements the Feiss logo and communicates the alignment between the two companies as evidenced by the two brands' new complementary 2012 catalog covers, being launched at Dallas Market.
The new Feiss and Monte Carlo brand identities will be unveiled to lighting showrooms and sales representatives across the country in the redesigned showroom in the Dallas Market Center during the International Lighting Market. The showroom was updated to reflect the new look and feel of the Feiss and Monte Carlo brands, while still maintaining some of the space's legacy features such as its expansive dining area, which has grown to be an industry favorite over the past several decades. New to the showroom this year is a complete section devoted to Monte Carlo fans, showcased in a custom section with higher ceilings to improve the product sight lights. The showroom features a logical flow between the brands for maximum impact.
For more than 50 years, has offered a full line of high-quality interior and exterior and portables in addition, now, to ceiling fans through its Monte Carlo brand. Feiss delivers refined, fashion-forward lighting at accessible price points and is known in the industry for its reliable products and exceptional customer care. With pride in its past and a commitment to the future, employees from coast to coast and across the globe all work together to continually deliver the very best in lighting and service.
Contact:
Sherry L. Bale
Feiss/Monte Carlo
(847) 410-4432
At Market Cell: (312) 909-2499
Tiscia Eiche
Feiss/Monte Carlo
(847) 626-6062
At Market Cell: (847) 849-3213
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Datum: 04.01.2012 - 09:15 Uhr
Sprache: Deutsch
News-ID 1069884
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